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What does the future hold for influencer marketing?
The Past, Present And Future Of Influencer Marketing, According To Taylor Lorenz
 
 

The Past, Present And Future Of Influencer Marketing, According To Taylor Lorenz

  
 
 
 

For decades, internet culture has given regular people the opportunity to build loyal global communities and have mainstream influence. This led to the influencer boom, creating new opportunities for creators and brands.

Today, almost half of consumers make purchases at least once a month inspired by influencers. But many wonder if influencer marketing has peaked and if trends like deinfluencing will end it.

Taylor Lorenz, author and tech journalist at The Washington Post, says not a chance—and shares three shifts that will shape the future of influencer marketing.

Find out more → 

  
 
 
Breaking Ground: The Latest Sprout Updates You Need To Know About

Breaking Ground: The Latest Sprout Updates You Need To Know About

Sprout’s vision is to be the social platform for the most innovative brands, helping customers maximize the power of social. We’re excited to introduce Breaking Ground, our new quarterly program showcasing our latest product updates. From AI to analytics to influencer marketing, see how we’re empowering brands to break barriers and drive impact.

  
The 2024 Influencer Marketing Report

The 2024 Influencer Marketing Report
 

In today’s age of network fragmentation and social content saturation, influencers should be an essential part of every marketer’s playbook. With four reports in one, explore new data about what audiences think makes influencer marketing successful and what influencers expect from brand partners to improve your strategy and reach larger audiences.

 
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