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Q: “Should I bid on my own branded terms? Why pay for the traffic I could get for free?”

A: If you have a budget for paid search advertising, you should absolutely bid on your own branded terms and pay for those clicks.

Here’s why:

• Sponsored listings take up space at the top of the SERP. A sponsored listing from one of your competitors has the potential to distract users from your organic listing below.
• You can’t bank on organic traffic. In an experiment by Portent, a client lost nearly 600 leads that organic listings did not acquire by pausing branded search campaigns.

Pause your branded search campaigns at your own risk. Take a look at the data from Portent.

Standard ads are losing their effectiveness due to changes in third-party cookies settings and “banner blindness.” The result is that advertisers spend more and get less (decreased ROAS). That’s why businesses add native advertising into their media mix. Native ads are the perfect solution, as they provide access to each brand’s target audience in the right context using first-party cookies to ensure engagement and conversions.

What is native advertising?

You’ve probably seen native ads and didn’t even realize it at first. This is because native advertisements don’t look like “ads.” Instead, they are integrated into articles on websites such as The Weather Channel, ESPN, NBC News, Business Insider and more, all based on the user’s interest. They blend into the surrounding content environment, enriching the user experience rather than fighting it.

Simply put, the user sees ads about products he actually cares about in the right timing and context. This, in turn, leads to higher engagement rates and more conversions.

Moreover, publishing your native ads in the leading media outlets in the world enhances users’ trust and boosts your performance immediately with CTR’s being 8 times higher than display ads.

Why Taboola?

Taboola is the number 1 platform in the world for native ads. It’s a NASDAQ traded company with the biggest native advertising network, globally. Taboola’s network reaches up to 500M users daily and 9k advertisers, leveraging first-party cookies and advanced contextual targeting capabilities to boost and optimize your results.

How does it work?

1. Easily contact Taboola.
2. Define your campaign goals and ad spend.
3. Reach millions of your most relevant users on the most trusted websites.
4. To maximize your conversions, make use of Taboola’s exclusive smart bidding tool, AI content optimization tools and more.

Start maximizing your ad performance with Taboola today.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

It’s June, and many brands have pulled back on rainbow-washing and shelved social justice initiatives amid fear of backlash.

So, Ben & Jerry’s is taking the mic—and passing it around.

Their first ad campaign in nearly a decade is a bold CTA for nearly every flavor of justice. Created with DCX Growth Accelerator, “Make Some Motherchunkin’ Change!” is a celebration of the passion and creativity of activists working for collective change.