Morning Brew - ☕ The Lowe’s down

Lowe’s new CMO.
Advertisement Advertisement Advertisement type="application/javascript" src="">
June 21, 2024

Retail Brew


It’s Friday, the first full day of summer, and if you’re already melting, Peet’s Coffee has just the thing. To promote a new coffee line, the brand is giving away a trip for two during the dog days of summer to Svalbard, Norway, where polar bears roam freely and average temperatures are about 40 degrees Fahrenheit. It also will be perpetual daylight season (they’re promoting the Bright Collection, after all), so don’t forget your sleep mask.

In today’s edition:

—Jeena Sharma, Alex Vuocolo


Highs and Lowe’s

Lowe's Jhvephoto/Getty Images

Lowe and behold: Jennifer Wilson has been promoted as Lowe’s new CMO and things are about to change.

The marketing veteran, who first joined Lowe’s in 2006, comes to her new role with 20 years of experience across marketing and merchandising. More recently, she was the SVP of enterprise brand and marketing at the home improvement brand and has also previously done various leadership stints at marketing and advertising agencies.

As the CMO, however, Wilson will have a lot on her plate, such as overseeing strategic brand and product marketing, loyalty and personalization, along with promotional planning, creative, media, and Lowe’s retail media network.

But while she has only been in her role for a couple of weeks now, she already has some grand ideas for the iconic home improvement retailer.

In a conversation with Retail Brew, Wilson talks about maintaining customer loyalty, her biggest challenges and what she aims to prioritize at the brand moving forward.

Keep reading here.—JS



Planning with confidence


Business decisions often come down to the numbers. And having those numbers and insights easily available can make a huge difference in the planning process…and its outcomes.

That’s where GROW with SAP can help. Their cloud enterprise resource planning (ERP) solution helps SMBs:

  • Anticipate demand and get the right products to stores, warehouses, distribution centers, and customers at the right time.
  • Make proactive decisions about where to spend, save, profit, and pivot.
  • Speed up daily activities and know when to make decisions with embedded AI capabilities.

Every SMB has different goals. But no matter what your biz is, we’d wager it could benefit from simplified daily work and stronger support.

Learn how GROW with SAP can help you get your goals on track.


Discount delivery

Uber Eats Mike Kemp/Getty Images

Discount grocers, meet app-based delivery.

On Tuesday, Uber Eats announced a partnership with St. Louis-based supermarket chain Save A Lot to offer delivery from 150 of its locations.

“Many consumers are price-conscious, and we’re excited to continue to partner with brands like Save A Lot to increase value for Uber Eats consumers,” Beryl Sanders, Uber’s director of US grocery and retail partnerships, said in a statement.

  • Uber got into the grocery business in 2020, and then gave it a refresh in 2022 with the addition of new features, including the ability to schedule weekly deliveries.
  • The app now offers delivery from a number of supermarket chains, including Albertsons and Sprouts Farmers Market. The company also recently partnered with Costco to offer grocery delivery to non-members.

The partnership marks yet another crossover between discount grocery and app-based delivery.

Keep reading here.—AV



Past fashion

Alessandro Michele Daniele Venturelli/Getty Images

This week in fashion news, one major designer has an unexpected debut, and a sportswear retailer looks into fraud allegations.

Alessandro Michele at Valentino

Alessandro Michele made his much-anticipated but unexpected debut at Valentino this week with a Resort 2025 collection. The surprising lineup came months before the designer’s actual anticipated Spring 2025 collection, due in September.

Why this matters: Michele gained prominence after joining Gucci in 2002, and eventually transformed the label as creative director. Under him, the brand became the most profitable of all the brands in Kering’s portfolio. He left Gucci in November 2022, and all eyes have been on him since he joined Valentino this April.

Keep reading here.—JS



T-Mobile for Business

Smooth shopping. Customers expect a connected experience across all retail touchpoints, from digital to physical—which means retailers need the right omnichannel solutions to meet them there. T-Mobile for Business’ 5G network and solutions enable seamless shopping experiences no matter the channel, helping you get product from warehouses onto store shelves or customers’ doorsteps. Learn more.


Today’s top retail reads.

Bot safe for work: Target is using generative AI in chatbots on employees’ handheld devices to help them assist shoppers. (the New York Times)

Pocket change: The fashion industry is finally including pockets in more women’s clothing. (the Wall Street Journal)

Take it or leaf it: Why gas-powered leafblower bans have landscape businesses reaching for their pitchforks. (the Associated Press)

Grow big: And do it fast. GROW with SAP is a fast, cost-effective start into cloud ERP and can help SMBs introduce game-changing breakthroughs in record time. Learn more.*

*A message from our sponsor.


Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:


Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ All aboard

Friday, June 21, 2024

From train station to tech hub. June 21, 2024 Tech Brew PRESENTED BY Elastic It's Friday. Detroit-based Jordyn Grzelewski, Tech Brew's transportation correspondent, scoped out the latest

☕️ Orange paint

Friday, June 21, 2024

Do Just Stop Oil's controversial protests have an effect? June 21, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY AT&T In-car Wi-Fi Good morning. It's Take Your Dog to Work Day

☕ You Cannes do it

Thursday, June 20, 2024

Sports marketing conversations at Cannes. June 20, 2024 Marketing Brew PRESENTED BY Dropbox It's Thursday. We imagine that a good number of you are at least a little sunburnt (and maybe a lot

☕ Put it on price

Thursday, June 20, 2024

Walmart's digital shelf labels. June 20, 2024 Retail Brew PRESENTED BY Vibes It's Thursday, and the fast food price war is heating up. As it prepares to launch a $5 value meal later this month,

☕ Open up, AI

Thursday, June 20, 2024

What *is* open-source AI? June 20, 2024 Tech Brew PRESENTED BY Electric AI It's Thursday. Can't make it to New York this coming Wednesday? We have good news! We're bringing our IRL event to

You Might Also Like

CrowdStrike blames a test software bug for that giant global mess it made [Thu Jul 25 2024]

Thursday, July 25, 2024

Hi The Register Subscriber | Log in The Register {* Daily Headlines *} 25 July 2024 Illustration of the CrowdStrike Windows crash CrowdStrike blames a test software bug for that giant global mess it

I’m an Antiperspirant-Wipe Evangelist

Thursday, July 25, 2024

Also: Men's boxer briefs and gifts for chefs. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission. I

The struggle Israel

Wednesday, July 24, 2024

Israeli Prime Minister Benjamin Netanyahu addressed Congress. Lots of Dems simply didn't show up. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Thrill of Taking a Huge Risk on Harris

Wednesday, July 24, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer the body politic The Case for Being Unburdened by What Has Been The thrill of taking a huge

GeekWire Mid-Week Update

Wednesday, July 24, 2024

Read the top tech stories so far this week from GeekWire Top stories so far this week Seattle's new CTO brings Silicon Valley experience north to take on city's tech challenges Rob Lloyd grew

“I used to hate the beach. Then I got this umbrella.”

Wednesday, July 24, 2024

Plus: Win a bundle of beach gear we love View in browser The Recommendation A beach umbrella that actually stays put Illustration: Dana Davis; Photo: Annemarie Conte A summer tale as old as time: You

Thursday Briefing: Netanyahu’s address to Congress

Wednesday, July 24, 2024

Plus, misinformation floods the US presidential campaign View in browser| Ad Morning Briefing: Asia Pacific Edition July 25, 2024 Author Headshot By Daniel E. Slotnik Good morning. We're

It's The Racism, Stupid

Wednesday, July 24, 2024

Decoding DEI, BiBI Goes to Washington ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Seattle-area ports make bid for $500M to boost zero-emissions tech

Wednesday, July 24, 2024

T-Mobile gobbles up more fiber | Kestra lands $196M for cardiac monitoring system ADVERTISEMENT GeekWire SPONSOR MESSAGE: Washington state's second-largest city is the hub of an ambitious regional

☕ Can I kick it?

Wednesday, July 24, 2024

A conversation with the new CMO of MLS. July 24, 2024 Marketing Brew PRESENTED BY Klaviyo It's Wednesday. Join us at the Marketing Brew Summit on September 12th in New York, where the city that