Morning Brew - ☕ E-comm before the storm

The best of e-commerce and DTC so far.
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July 02, 2024

Retail Brew

eBay

It’s Tuesday, and we’re continuing a theme. This week (and this week only), we’re resharing some of our favorite stories of the first half of the year. Today: e-commerce and DTC.

In today’s edition:

—Jeena Sharma, Andrew Adam Newman, Alex Vuocolo

E-COMMERCE

Point of no return

Cargo theft increases Aryo Hadi/Getty Images

A few months ago, I excitedly awaited the arrival of a mini cassette bag from Bottega Veneta that I was able to get for ~$700 during a sale at a major online retailer. However, all my expectations were crushed when I opened the suspiciously light package to discover the patented box was…completely empty. I couldn’t believe I had just spent $700 to receive absolutely nothing.

After a lot of back and forth, a representative from the retailer told me they had conducted an investigation and decided to refund me.

Fake it till you make it? One TikTok shopper reportedly received a dupe of a luxury item they ordered on Saks Fifth Avenue. Another got, in one now-infamous case, a can of tuna when the customer ordered a $275 Dolce & Gabbana ashtray. At the time of posting those videos, the customers alleged they had contacted Saks but were not refunded. (The customer who received the tuna did ultimately get the ashtray and a $100 gift card.)

So what might be going on?

Keep reading here.—JS

   

PRESENTED BY EBAY

Pre-loved is beloved

eBay

Over 70% of consumers across the globe plan to spend on recommerce and pre-loved goods this year. That’s a huge, telling number. Recommerce is the new cool kid on the block, and there’s just no doubt about it.

Get the full story in eBay’s latest Recommerce Report. It’s filled with all kinds of gold on the absolutely booming state of secondhand commerce.

For instance, take a look at the generational spread: Millennials are top of the game when it comes to pre-loved goods, with 9% buying weekly and 24% monthly. Gen Z is also right there with ’em, as 21% shop for pre-loved items once a month.

Recommerce empowers a whole new and sustainable way of living—and you need the scoop.

Read the report.

RETAIL

Tax and mend

Consumer advocate Edgar Dworsky, posing here with some examples of shrinkflation he flagged, discovered Walgreens was incorrectly taxing cookies.. Consumer advocate Edgar Dworsky. Boston Globe/Getty Images

Walgreens got an object lesson on how the cookie crumbles recently, when a consumer advocate in Massachusetts discovered the company had been charging online shoppers sales tax on cookies, even though they aren’t subject to tax in the state.

Edgar Dworsky, long-time watchdog and shrinkflation avenger, revealed on his website, Consumer World, that when he saw Royal Dansk Danish Butter Cookies were on sale for $2.55, he ordered 10 tins online to pick up in the store. But while the total should have been a decimal-point move of $25.50, he noticed Walgreens also charged a 7% tax of $1.79.

But tax law in the Bay State, as a smart cookie like Dworsky well knew, exempts food, except for meals sold by restaurants. And thus began Dworsky’s quest not just to recover his own $1.79, but to get Walgreens to reimburse other consumers it had overcharged for food items, too.

Keep reading here.—AAN

   

DTC

On the Tok

TikTok Shop Future Publishing/Getty Images

Puneet Nanda spent much of his career in the background, churning out new products in the admittedly stodgy oral hygiene category. Now he’s the CEO of GuruNanda, the top-selling brand on TikTok Shop and a social media star in his own right.

His California-based account has 263,000+ followers and 5.8 million likes, numbers that he obtained from a daily regimen of content creation that might exhaust an energetic Gen Z influencer, let alone a 56-year-old product designer.

“I post 10 videos a day, so that’s what I do 10 hours, 12 hours a day,” he told Retail Brew. “Seventy percent of my job at the company is producing videos.”

Keep reading here.—AV

   

TOGETHER WITH WALMART BUSINESS

Walmart Business

Because a supply closet without supplies is just a closet, stock up on office essentials with a little help from Walmart Business. Choose from an ever-expanding selection of must-have items + get everything delivered straight to your office—or closet—with the Walmart prices you know + love.

SWAPPING SKUS

Some of our favorite recent retail reads from our sibling Brews.

Chain check: Can AI and other tech help retailers weather unexpected disruptions to their supply chains? (Tech Brew)

Green machine: How Walmart subtracted a gigaton of greenhouse gasses from its supply chain. (CFO Brew)

Pillar to post: Should brands embrace or limit employee social posts. (Marketing Brew)

Recommerce rise: Over 70% of consumers across the globe plan to spend on pre-loved goods this year. Get more deets with eBay’s latest Recommerce Report. Huge stuff—give it a read.*

*A message from our sponsor.

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