Morning Brew - ☕ E-comm before the storm

The best of e-commerce and DTC so far.
Advertisement
July 02, 2024

Retail Brew

eBay

It’s Tuesday, and we’re continuing a theme. This week (and this week only), we’re resharing some of our favorite stories of the first half of the year. Today: e-commerce and DTC.

In today’s edition:

—Jeena Sharma, Andrew Adam Newman, Alex Vuocolo

E-COMMERCE

Point of no return

Cargo theft increases Aryo Hadi/Getty Images

A few months ago, I excitedly awaited the arrival of a mini cassette bag from Bottega Veneta that I was able to get for ~$700 during a sale at a major online retailer. However, all my expectations were crushed when I opened the suspiciously light package to discover the patented box was…completely empty. I couldn’t believe I had just spent $700 to receive absolutely nothing.

After a lot of back and forth, a representative from the retailer told me they had conducted an investigation and decided to refund me.

Fake it till you make it? One TikTok shopper reportedly received a dupe of a luxury item they ordered on Saks Fifth Avenue. Another got, in one now-infamous case, a can of tuna when the customer ordered a $275 Dolce & Gabbana ashtray. At the time of posting those videos, the customers alleged they had contacted Saks but were not refunded. (The customer who received the tuna did ultimately get the ashtray and a $100 gift card.)

So what might be going on?

Keep reading here.—JS

   

PRESENTED BY EBAY

Pre-loved is beloved

eBay

Over 70% of consumers across the globe plan to spend on recommerce and pre-loved goods this year. That’s a huge, telling number. Recommerce is the new cool kid on the block, and there’s just no doubt about it.

Get the full story in eBay’s latest Recommerce Report. It’s filled with all kinds of gold on the absolutely booming state of secondhand commerce.

For instance, take a look at the generational spread: Millennials are top of the game when it comes to pre-loved goods, with 9% buying weekly and 24% monthly. Gen Z is also right there with ’em, as 21% shop for pre-loved items once a month.

Recommerce empowers a whole new and sustainable way of living—and you need the scoop.

Read the report.

RETAIL

Tax and mend

Consumer advocate Edgar Dworsky, posing here with some examples of shrinkflation he flagged, discovered Walgreens was incorrectly taxing cookies.. Consumer advocate Edgar Dworsky. Boston Globe/Getty Images

Walgreens got an object lesson on how the cookie crumbles recently, when a consumer advocate in Massachusetts discovered the company had been charging online shoppers sales tax on cookies, even though they aren’t subject to tax in the state.

Edgar Dworsky, long-time watchdog and shrinkflation avenger, revealed on his website, Consumer World, that when he saw Royal Dansk Danish Butter Cookies were on sale for $2.55, he ordered 10 tins online to pick up in the store. But while the total should have been a decimal-point move of $25.50, he noticed Walgreens also charged a 7% tax of $1.79.

But tax law in the Bay State, as a smart cookie like Dworsky well knew, exempts food, except for meals sold by restaurants. And thus began Dworsky’s quest not just to recover his own $1.79, but to get Walgreens to reimburse other consumers it had overcharged for food items, too.

Keep reading here.—AAN

   

DTC

On the Tok

TikTok Shop Future Publishing/Getty Images

Puneet Nanda spent much of his career in the background, churning out new products in the admittedly stodgy oral hygiene category. Now he’s the CEO of GuruNanda, the top-selling brand on TikTok Shop and a social media star in his own right.

His California-based account has 263,000+ followers and 5.8 million likes, numbers that he obtained from a daily regimen of content creation that might exhaust an energetic Gen Z influencer, let alone a 56-year-old product designer.

“I post 10 videos a day, so that’s what I do 10 hours, 12 hours a day,” he told Retail Brew. “Seventy percent of my job at the company is producing videos.”

Keep reading here.—AV

   

TOGETHER WITH WALMART BUSINESS

Walmart Business

Because a supply closet without supplies is just a closet, stock up on office essentials with a little help from Walmart Business. Choose from an ever-expanding selection of must-have items + get everything delivered straight to your office—or closet—with the Walmart prices you know + love.

SWAPPING SKUS

Some of our favorite recent retail reads from our sibling Brews.

Chain check: Can AI and other tech help retailers weather unexpected disruptions to their supply chains? (Tech Brew)

Green machine: How Walmart subtracted a gigaton of greenhouse gasses from its supply chain. (CFO Brew)

Pillar to post: Should brands embrace or limit employee social posts. (Marketing Brew)

Recommerce rise: Over 70% of consumers across the globe plan to spend on pre-loved goods this year. Get more deets with eBay’s latest Recommerce Report. Huge stuff—give it a read.*

*A message from our sponsor.

SHARE THE BREW

Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
retailbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Golf cart drama

Tuesday, July 2, 2024

Boeing gets Spirited away... July 02, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY LMNT Good morning. Did you know that today is the real Independence Day? The Continental Congress

☕ All eyes on me

Monday, July 1, 2024

How Olympic years breathe life into niche sports. July 01, 2024 Marketing Brew PRESENTED BY Wistia It's Monday. The entire Marketing Brew team is OOO this week conducting research on how all those

☕ Store power to you

Monday, July 1, 2024

Some of our best coverage of stores so far. July 01, 2024 Retail Brew It's Monday, and the second half of 2024 begins…now. We're marking the occasion by resharing a couple stories from one of

☕ Fish talk

Monday, July 1, 2024

Google DeepMind's underwater listening. July 01, 2024 Tech Brew PRESENTED BY Meta It's Monday. When we were first told that Google DeepMind crowdsourced marine biologists to identify fish

☕ Stonks

Monday, July 1, 2024

Another company guts its DEI projects... July 01, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY AT&T In-car Wi-Fi Good morning. Today is not only the first day of the second half of

You Might Also Like

What A Day: Florida Yes Men

Tuesday, November 12, 2024

Donald Trump's cabinet picks are wild, but he's also chosen a few normies to lead his foreign policy. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

This soft-sided luggage is very cute

Tuesday, November 12, 2024

But is it a good suitcase? View in browser The Recommendation We tested Away's new soft-sided carry-on A photo of someone holding the handle of a soft-sided suitcase, next to a photo of someone

Bigotry Is Not the Answer to Donald Trump

Tuesday, November 12, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer 2024 election Bigotry Is Not the Answer to Donald Trump Post-election, liberals scramble

Wednesday Briefing: Trump’s team of loyalists

Tuesday, November 12, 2024

Plus, the new series “Say Nothing.” View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition November 13, 2024 Author Headshot By Gaya Gupta Good morning. We're covering the latest on

Another cable news star goes the independent route

Tuesday, November 12, 2024

PLUS: Will the media experience another "Trump bump"? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

We Were Built For This Moment

Tuesday, November 12, 2024

Here's how The Lever's team will be holding the powerful accountable in this new era of corruption — and what you can do to help. We Were Built For This Moment By The Lever • 12 Nov 2024 View

Let There Be Light

Tuesday, November 12, 2024

The Important Stuff, Western Sieve ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

☕ Gift guides, unwrapped

Tuesday, November 12, 2024

A PR expert's guide to landing brands on a gift guide. November 12, 2024 Marketing Brew presented by Amazon Ads It's Tuesday. After presumably consulting the Grinch, Saks Fifth Avenue is

Trump’s victory is a green light for genocide in Gaza

Tuesday, November 12, 2024

The slaughter we've witnessed over the past 13 months has been shocking to the conscience. But what comes next could be unimaginably worse. The founding charter of Benjamin Netanyahu's Likud

Amperity names new CEO | Starform raises $6M | Apple sets smart cam sights on Ring and Wyze 

Tuesday, November 12, 2024

We tried the 'Tomb Raider' escape room in Seattle ADVERTISEMENT GeekWire SPONSOR MESSAGE: Get your ticket for AWS re:Invent, happening Dec. 2–6 in Las Vegas: Register now for AWS re:Invent.