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Baby Boomers represent significant wealth, but, like any generation, they come with specific consumer expectations and communication needs. Here’s how to market to them:

• Offers: Fixed-income seniors appreciate free offers and deals like Buy 1 Get 1 50% off.
• Testimonials: Seniors highly value reviews from their peers.
• Phone numbers: Many seniors prefer calling over online conversions, especially for significant purchases.
• Copy: Seniors are more likely to read longer advertisements.
• Spokesperson: Incorporating a spokesperson can significantly improve results.
• Comparison charts: Simple charts help explain advantages over competitors.
• Ratings/reviews/awards: Credibility from organizations like BBB or FDA builds trust.
• Money Back Guarantee: Risk-free or money-back guarantees increase confidence in trying new products.

Take a closer look at the insights from Incremental Media.

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Let’s get it on the calendar.

Finally, the 20-year trend cycle has brought us to this moment.

Six Flags has been teasing the return of Mr. Six, the brand’s dancing elderly character from the 00s, for some time.

And indeed, he’s stepping off the bus again to promote Fright Fest at the theme park chain by doing what he does best: busting it all the way down.