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Social media marketing firm Emplifi analyzed data from 325,000+ brand profiles across Instagram, Facebook, TikTok, and X. Here are the key insights:

• Medium-to-long videos ranging from 13 seconds to over 26 seconds performed well on Instagram and TikTok in 2023, suggesting that brands should not entirely dismiss longer video formats.
• Instagram has consistently led TikTok in median video views over the past two years, but TikTok has made small gains in closing that gap across 2023.
• The engagement divide is growing between visually engaging content (on Instagram and TikTok) and its static counterparts (on Facebook and X).

Check out more from the report at Net Influencer.

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Soaring costs at the drive-thru spell opportunity for casual dining.

Chili’s has launched a retro arcade game, inspired by BurgerTime (1982), to let consumers play out their frustrations about rising fast food prices.

You play as a pepper-shaped Joe ChiliHead character, and your mission is to assemble Chili’s Big Smasher Burgers while fighting mascots from overpriced, fictional competitors.

The first 250 players to collect the game’s bonus items win a Chili’s gift card, and a grand-prize winner will get free burgers for life and an arcade cabinet of the game.