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Monday: Where are our APA nerds at? You know the rule. “Use numerals for numbers 10 and above. Use words for numbers zero through nine.” But it turns out, you should probably be using numbers alone in your copywriting. According to new data, representing values in digits converts better.

• 💡 57% of marketers write with guidance from an editorial style guide, while 28% report that their organization or brand does not have one. 15% say there might be a style guide, but no one uses it.

Tuesday: Research suggests that handwriting has significant cognitive and creative benefits. Here’s why you might want to switch back to the pen (or stylus) during your meetings and brainstorms.

• 💡 43% of marketers draft writing or take notes by hand exclusively. 35% do a lot of the time, 20% do sometimes, and 3% never write by hand.

Wednesday: Baby Boomers represent significant wealth, but, like any generation, they come with specific consumer expectations and communication needs. Here’s how to market to them.

• 💡 79% of marketers report that Baby Boomers are part of their target audiences.

Michelle asked, “What do you consider when determining the value of attending a summit/symposium/other similar events?”

Bren asked, “Does anyone love GA4 yet?”

Jordan asked, “Does anyone know how to avoid the apple service fee when boosting posts on instagram?”

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Ingredients

• 10 fresh blueberries
• 1.2 inch rosemary sprig or 5-6 mint leaves
• 1 tbsp agave syrup or honey (optional for added sweetness)
• 6 oz club soda or mineral water
• Ice
• Fresh herbs and blueberries for garnish

Steps

1. In a cocktail shaker add blueberries, rosemary or mint, and agave and muddle for 1 minute. Strain the mixture into your serving glass.
2. Add ice and top with soda water, then use a cocktail stirrer to combine. Garnish with fresh blueberries and the herb of your choice.

Recipe by The Dizzy Cook

Answer: Beanie Babies.

The Beanie Baby bubble inflated and then burst in the 1990s, causing a wave of collector hysteria and criminality.