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How the definition of spam is changing, 4 lessons on email deliverability, and more
- With rumors of Microsoft introducing their own sender requirements—similar to Gmail and Yahoo’s—it’s a good time to brush up on what those are.
- Good email engagement is the perfect partner for those sender requirements. And personalization is the best to boost it.
- Coming in hot with another tip on landing in the inbox—and not the spam folder. Be transparent with your audience and set expectations early on!
- But wait… there’s more! More blog posts, videos, webinars, and ebooks to help you get your head around all things deliverability.
with another tip on landing in the inbox—and not the spam folder. Be transparent with your audience and From our bookmark bar to yours
- Email open rates are dead. Kinda. But not really. You can—and should—use them to pinpoint things like deliverability issues!
- Did you know bots could be artificially inflating your email metrics? Seriously! Learn what bots are doing in your email program and how to identify them.
- Love ‘em or hate ‘em. Email annotations are in consumers’ inboxes and changing how people interact with your email, whether you like it or not.
- Humans are habit-forming creatures. So, it makes sense to create an email marketing strategy based on those habits.
So long, third-party cookies
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