Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

11 July, 2024

A paper airline soaring into a mailbox with the flag up

Guide

Foundations of Email Deliverability

It’s tough out there! There’s been an over 94% increase in phishing and scam activity since 20‍20. As threats evolved, email clients have strengthened their defenses against spam and cyberattacks—much like Gmail and Yahoo earlier this year.

Each time you hit send, your emails embark on a journey through security checkpoints (spam filters). Once cleared, they aim for the inbox—but like lost luggage, they might end up in the spam folder.

Want to add extra assurance to your emails taking flight? Our latest resource with ZeroBounce covers the basics of setting up a successful email program, along with guidance on troubleshooting, best practices, and more.

A paper airplane soaring over a speedometer

True or false:
A whopping 30% of marketers don’t measure their email deliverability.

True →

False →

With rumors of Microsoft introducing their own sender requirements—similar to Gmail and Yahoo’s—it’s a good time to brush up on what those are.
Good email engagement is the perfect partner for those sender requirements. And personalization is the best to boost it.
Coming in hot with another tip on landing in the inbox—and not the spam folder. Be transparent with your audience and set expectations early on!
But wait… there’s more! More blog posts, videos, webinars, and ebooks to help you get your head around all things deliverability.

From our bookmark bar to yours

Email open rates are dead. Kinda. But not really. You can—and should—use them to pinpoint things like deliverability issues!
Did you know bots could be artificially inflating your email metrics? Seriously! Learn what bots are doing in your email program and how to identify them.
Love ‘em or hate ‘em. Email annotations are in consumers’ inboxes and changing how people interact with your email, whether you like it or not.
Humans are habit-forming creatures. So, it makes sense to create an email marketing strategy based on those habits.

So long, third-party cookies

the_marketing_millennials on Instagram created a Reels meme with the caption 'Marketers gathering first party data like' with of a scene from Uncle Buck of Macauley Culkin asking John Candy many questions

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How the definition of spam is changing, 4 lessons on email deliverability, and more

Foundations of Email Deliverability

From our bookmark bar to yours

So long, third-party cookies

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