1. Home
  2. Discover
  3. Business
  4. Marketing Examples

Marketing Examples - Marketing Examples #042

Two weeks. No articles. What happened? 
Marketing Examples Logo
#043 - 17 tips for great copywriting:
(Copywriting • 3 mins • Read on website)
Two weeks. No articles!?
Well, I wanted to email something awesome. Really awesome. Like a copywriting mixtape. And it took time. Hope you enjoy it:
1) Write with your eraser
You get 100 bucks for every word you rub out from your title:
Trello landing page
2) Don't exaggerate
An honest line always feels warmer:
Volkswagon ads
3) No one cares what you can do
Everyone cares what you can do for them.
Apple iPod ads
4) Avoid the passive voice
It's indirect and awkward:
Passive voice
5) Don't kill your personality
The best brands feel “real”:
Andie's email
6) Avoid “landing page words”
Unlock, unleash, exceed, empower, supercharge, etc.
Real people don't use them.
Frontend mentor
7) Find the tension
“Pleasant” gets forgotten. Conflict creates interest:
Lemondae landing page
8) Write how you talk
Casual. Colloquial. Full of pronouns:
Basecamps landing page
9) Avoid “contained” titles
Write something that pulls your reader down the page:
Zenbu landing page
10) Formatting matters
Write scannable copy:
Everyone scans
11) Kill adverbs. Kill adjectives.
They're flowery. They're vague. They try too hard:
Adjective and verb tips
12) Stories make you memorable
Write scannable copy
Power of stories
13) More periods, fewer commas
Periods mean short sentences. We like short sentences.
Commas mean long, painful sentences, like this one, which New Yorker writers think are clever, but real people find torturous, because they wind on and on without actually saying anything.
14) Fence sitters don't buy
Go to the edge:
Ernest Shackleton
15) Think slippery slide
Every line of copy should lead to the next.
Play this ad. You won't be able to stop:
Slippery slide
16) Your first line is crucial
If people don't read it, they're not going to read your second line either.
Keep it short:
Short first line
17) Copywriting is selling
Don't romanticize it. The goal isn't to be clever or cute.
The goal is to inspire action:
Drifts landing page
You made it!
Sponsored by
Exploding topics. They run a great newsletter where they share all the latest trends before they go mainstream. I'm subscribed. It's good stuff!
Thanks for reading, stay safe — Harry
I won't lie. I've been working on this for ages! If you're feeling generous please show some love to the thread on Twitter.
Also. I challenge you to forward this to a friend. Would really appreciate it. Anyone new can subscribe here :)


You are receiving this email because you signed up for the Marketing Examples mailing list.
Marketing Examples | | Wimbledon, London, SW19 5AE

Older messages

Marketing Examples #041

Monday, April 20, 2020

January 1983. Apple finish production of their new computer, Lisa. Marketing Examples Logo #041 - How Steve Jobs clarified Apple's message (Copywriting • 1min • Read on website) January 1983. Apple

Marketing Examples #040

Friday, April 10, 2020

Hola. It's been a while. I had an article done last week. Marketing Examples Logo #040 - The most creative Coronavirus company pivots (Pivots • 3 mins • Read on website) Hola. It's been a while

Marketing Examples #039

Saturday, March 28, 2020

Hey everyone. I hope lockdown life is ok. At least you've made it to Saturday Marketing Examples Logo #039 - Grubhub's link building strategy (SEO • 3 mins • Read on website) Hey everyone. I

You Might Also Like

🎯 Stop Planning Your Goals Like An Amateur

Monday, December 23, 2024

Here's how to actually crush 2025 while everyone else is nursing their hangover... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🌁#81: Key AI Concepts to Follow in 2025

Monday, December 23, 2024

Plus – we become Hugging Face's residents 🤗 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The best countries to manufacture your product [Roundup]

Monday, December 23, 2024

Here's your chance to win our best-selling "How to Find a Product to Sell on Amazon" course for FREE by answering our Amazon Software Poll. Hey Reader, Want to start sourcing from places

This "Boring" Website Makes $35k/month + A Special Deal

Monday, December 23, 2024

I'm always fascinated by different types of websites and how they make money. I recently ran across a website on such a boring subject, it got me thinking...maybe boring is a great way to make

How brands leverage commerce media for seasonal success in 2025

Monday, December 23, 2024

How diversifying ad placements reveals untapped revenue opportunities ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Holiday Special: Lifetime Access for Less Than $1/Day

Monday, December 23, 2024

Make 2024 Your Year – Special Holiday Deal ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Create a LinkedIn funnel from personal posts

Monday, December 23, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Pfeffernuesse Day, Reader! Who wants a delicious and spicy

New SEO strategies for 2025

Monday, December 23, 2024

60% of Google searches result in no clicks. Zero. With AI integration, that number could become even higher. I'll show you how to adjust your strategy so you can capitalize on these shifts in our

Can We Mine Bitcoin In Space With Solar Panels?

Monday, December 23, 2024

To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

AI keeps its grip on early-stage deals

Monday, December 23, 2024

Playground Ventures pares flagship fund size again; ecommerce startups ring up a funding surge; is 2025 the year of the industrials revival? Read online | Don't want to receive these emails? Manage