GrowthHackingIdea - The framework to double CTR on emails

Brian re-structured his email using the Bullet Hook Framework and increased the click-through rate of his emails by over 100%.

Here is the framework for how he structured emails:
Section #1: Short introduction that highlights results
Section #2: Above the fold - call to action with a link
Section #3: Picture demonstrating results with a link
Section #4: List of bullet points that hooks the reader and entices them to click
Section #5: Simple call to action with a link

Source: blog.videofruit.com


Cheers,
Charlie Patel ;)



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