GrowthHackingIdea - Troubles with Product/Market Fit?

If 40% of your users consider your product a must have, you’ve achieved Product/Market fit. You already know this.

But what if you have less than 40%?

Sean Ellis worked with one company that had only 7%. But those users were all focused on a very specific use case.

They changed their targeting, promise and onboarding to convert more of those types of users. In a couple weeks, the next cohort they surveyed that considered the product a must have was over 40%.

Today that company is worth billions.

Source: growthhackers.com


Cheers,
Charlie Patel ;)



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