GrowthHackingIdea - 2M in 5 months
Social Tools had 150k users and ARPU $67.
1. Instead of spending money on marketing, they acquired a simpler competing freemium product - Postcron (20K users, ARPU $7).
2. Then they focused on one Postcron`s strong side: genuine word of mouth. They multiplied it by offering 6 months of paid version for free in exchange for a video/blog review.
Result: Postcron`s userbase exploded. And those who wanted more features switched to "Social Tools". In 5 months 2 products had 2M users.
Source: 500.co
Cheers,Charlie Patel ;)
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