Mailbrew Marketing Weekly - Marketing Weekly #189

4 Ways PPC and SEO Can Work Together (And When They Can’t) • NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results • How Jess Cook Turns Content and PR into a Power Couple at Island (Interview) • 5 Best Rank Tracking Tools for SEO Monitoring • But First, Coffee ☕ • Transform Your Leadership: The Power of Thoughtfully Fit • 019: The Fastest Ways To $10,000/Month as a Creator • Dynamic Pricing, Expiring Email, The Future of GA4, and Bird by Bird • Client fired me, then my marketing efforts paid off. Now they want me back. What should I do? • Question just for fun: What are your 'dark marketing powers' that give you an edge? • What do you think that are the best and the worst fields in marketing? • One Classic Movie Was A Huge Hit Without Advertising – Thanks To One Shrewd Studio Move - SlashFilm • Star Wars Outlaws Has Highest Marketing Budget for a Ubisoft Game Ever; Expects a Strong Launch Due to "Strong Positive Community Sentiment" - MP1st • Toys ‘R’ Us AI-generated ad sparks fear, fascination - New York Post • Bummed about Broncos? After Boise State football loss, ‘masculine’ drink sales spike - Idaho Statesman • How marketing made AR-15 rifles iconic in America - Fast Company • 'PlayStation's Blessed with Marketing Budgets We're Not Able to Enjoy,' Xbox Bigwig Bemoans - Push Square • Augmented-Reality Startup Magic Leap Cuts Sales, Marketing Teams - Bloomberg • Longlegs' Opening Weekend Success Is Thanks in Large Part to Its Creepy, Mysterious Marketing, Analysts Say - IGN
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Sunday July, 2024

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Here's your weekly marketing brew. ☕️

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Blogs

4 Ways PPC and SEO Can Work Together (And When They Can’t)
Si Quan OngJul 18
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other; the best companies
Read more ›
NEW: Ranking Pages Shows the Content Your Audience is Most Likely to Find in Search Results
Rand FishkinJul 17
Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it in the keywords section of every SparkToro report. Our next few features will focus on expanding V2’s coverage to the UK and Canada, and providing data …
How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)
Tim MetzJul 16

We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI). PR could be one of those ways. Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed …

5 Best Rank Tracking Tools for SEO Monitoring
Backlinko TeamJul 19

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we …


Newsletters

But First, Coffee ☕
Shannon SankeyJul 19

And your fave newsletter.

The post But First, Coffee ☕ appeared first on Carney.


Podcasts

Transform Your Leadership: The Power of Thoughtfully Fit
ducttapemarketing.comJohn JantschJul 19
In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create …
019: The Fastest Ways To $10,000/Month as a Creator
podcasters.spotify.comHeyCreatorJul 16

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the fastest ways to make $10,000/month as a creator. The episode is split into three different sections — Newsletters, Coaching, and Courses.


(0:00) — Intro

(1:15) — What’s the fastest …

Dynamic Pricing, Expiring Email, The Future of GA4, and Bird by Bird
John Wall and Christopher PennJul 18

In this Marketing Over Coffee: Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John’s running tech stack, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Email Changes to be aware of – Expiring email? Unsubscribe prompt after …


Client fired me, then my marketing efforts paid off. Now they want me back. What should I do?

I'm in a bit of a situation and could use some advice from fellow Redditors. Here's what happened:

I was hired by a client to boost their marketing efforts. They were frustrated with their lack of leads despite having an email list and doing regular newsletters. As their email engagement …

Question just for fun: What are your 'dark marketing powers' that give you an edge?

Hi everyone, I've been working in digital marketing for years and have developed what I call 'dark marketing powers' 🙃 from understanding how marketing systems work. For example, I know that when I abandon a shopping cart or ignore an initial offer, I often get a better counteroffer later. How …

What do you think that are the best and the worst fields in marketing?

I know that this is very subjective and it's going to vary from one to another but I would love reading your different perspectives and experiences.



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