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📰 Industry Roundup

Q2 2024 Newsletter Open Rates: Omeda’s latest Email Engagement Report has been updated to provide Q2 email engagement rates. Based on their data sample of Omeda clients, the average unique newsletter open rate is 31.15%, representing a slight dip from Q1 which could be seasonal with the onset of summer. The average total newsletter open rate sits at 45.62%. A large historical spike in both metrics can be seen in Q3-Q4 2021, which is when Apple Mail Privacy Protection was launched and caused email tracking images to be auto-loaded.

The unique open metric counts the first open from a distinct subscriber and is helpful for deliverability and engagement, whereas total newsletter opens represents additional opens from that individual or those they forward the newsletter to and is useful to gauge recurring interest. Confirm which context your ESP platform’s open metric represents; for example, beehiiv’s open rate stat reflects unique open rate. Check out the rest of the report and play with the interactive engagement metrics… Read

10 Easy Tweaks To Boost Your Open Rate: Tracking your newsletter’s open rate is important, but you need to understand what it represents as well as how to improve it. Improving open rate is easier said than done, so these 10 tweaks will give you a great head start… Read

8 Strategies To Beat An Average Open Rate: There are more than 10 tricks to improve your open rate as noted above, and many perspectives on which strategies work best. Here are 8 more strategies to consider; the only right answers are those that resonate with your audience once you take action… Read

Newsletters Are Favored Channel Of Independent Publishers: It may not be a surprise to readers of this newsletter that the newsletter channel is the top dog with independent publishers, but the degree of dominance as well as which channel is #2 are important for newsletter operators to appreciate… Read

beehiiv Introduces Newsletter Mobile Apps: A new feature just launched this morning gives every newsletter on the platform its own branded iOS / Android mobile app for subscribers to install. The app comes fully equipped with real-time push notifications for subscribers to receive opt-in notifications for new published posts and replies to their comments. Subscribers who install your app will be automatically logged in, and all page views and clicks will be tracked as Web Engagement. The app must first be enabled in Design settings … Read

⚒️ Letter Ops

14 Subject Line Split Tests To Make Your Open Rate Skyrocket: Compelling subject lines get emails opened, but the best ones are the result of A/B split testing to see what works best with your audience. Here are 14 data-backed split tests to inspire your subject line experiments… Read

Do Newsletter Domain Names Impact Deliverability?: One of the best tactics to control your newsletter deliverability is to send it from a custom domain that has been properly warmed up with ISPs and your audience. While that’s a worthwhile effort, does the domain name itself matter in the equation? The answer is yes, particularly with lesser known domain extensions… Read

Prune Your List & Let Your Open Rate Bloom: A surefire method to improve your open rate is to remove those subscribers that don’t engage from your list. This process must be employed very intentionally however to not alienate legitimate subscribers, and so the creation of a Sunset Policy can help… Read

CASE STUDY - Automation Keeps Sunday Sales Delight’s List Fresh: A fresh list of active, engaged subscribers does wonders for deliverability, but most newsletter operators are not as aggressive or disciplined in pruning their lists as they should be. The newsletter Sunday Sales Delight has used 2 simple automations to identify subscribers who are not engaged and re-engage or prune them on auto-pilot. Using this process, they have reduced their original list by 75% but are laser-focused on the engaged remainder… Read

🎉 Just For Fun

Contest: What’s Your Greatest Newsletter Challenge?

We newsletter operators deal with a lot of challenges, so I won’t make this contest one of them: Simply hit reply and tell me your most pressing newsletter challenge. 

There’s no right answer, just the one challenge that concerns you most - and that challenge may earn you $50!

3 Lucky Respondents Will Be Randomly Selected To Each Win A $50 Amazon Gift Card!

Looking to reach 4500+ newsletter operators?

Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.

Newsletter Business is published by Digiventures Media Group LLC.