Logistics is an integral albeit slightly overlooked part of retail that pretty much determines how efficiently a brand functions. As a longtime retail entrepreneur, Ricky Choi understands that.

After spending years working for brands, including as CEO at apparel and accessories brand Nice Laundry, he now heads up the logistics brand Outerspace that works with retailers such as Hill House, Thesis, and of course Nice Laundry.

Choi, who is both a co-founder and CEO at the tech-forward, e-commerce-focused company, founded Outerspace to address some of the pain points he experienced working with retailers. And you know what they say: If you want something done well, you’ve got to do it yourself. And that’s more or less what Choi did.

Speaking with Retail Brew, the industry veteran discussed his journey from brands to logistics, challenges facing people of color in retail, and why it’s important to set high standards for yourself in the industry.

Keep reading here.—JS

Traditional advertising just doesn’t resonate with audiences the way it used to. Instead, influencer marketing has taken over in a big way. It helps marketers maintain authenticity and increase brand awareness—all while giving revenue a boost.

Whether you’re an influencer marketing newbie or are a seasoned pro, impact.com’s Ultimate Guide to Influencer Marketing covers everything you need to know. You’ll find fundamentals, best practices, and tips to make the most of your influencer marketing campaigns.

Here’s a sneak peek at what you’ll learn:

• what influencer marketing is + how it works
• examples of successful campaigns
• best practices for launching influencer campaigns + programs

Get impact.com’s Ultimate Guide to Influencer Marketing here.

Best Buy is increasingly embracing technology to improve its customer experience, and now it has unveiled a new holographic mascot and rebrand.

The electronics retailer said customers are looking to the company to “play a bigger role in helping them discover new technology,” and its new tagline, “Imagine that,” is designed to reflect that change in approach.

“We’re embracing this change, and we’re excited about it, because we know it’s where our customers want us to go,” Jennie Weber, Best Buy’s chief marketing officer, said in a statement. “They want technology to level up their lives—to help them do more of what they love—and there’s no one more passionate and better positioned to do that than Best Buy.”

As part of the change, the retailer’s new mascot, Gram, will start appearing in advertisements and is already popping up in some back-to-school marketing.

Keep reading here.—AV

If you really love a TV show, why wouldn’t you want to deck yourself out in branded clothes, eat limited-edition snacks, and buy collectibles based on your favorite characters?

Take Prime Video’s smash-hit TV show Fallout, which debuted earlier this year. Beyond marketing the series to get audiences tuned in, Amazon offered merchandise based off of the show, including a backpack modeled off the character Lucy’s gear, as well as branded Arizona Iced Tea beverages, which company executives say has been one of its most ambitious and successful undertakings yet.

Keep reading here on Marketing Brew.—JS

Encapsulating the future of luxury. Iconic magazine features stories from culture shakers across industries. The seventh issue explores fashion tech à la Iris van Herpen, visits France for Olympics fashion, unveils digitized scents from Google, and offers in-depth looks at Ala Moana Center, Brookfield Place NY, the Crown Building, and Oakbrook Center. Check it out.