How The Future Party collaborates with the world's largest brands to host events
How The Future Party collaborates with the world's largest brands to host eventsThe outlet has over 200,000 subscribers to its newsletter, but it still generates significant revenue from its events.Over the past few years, nearly every major media outlet has ramped up its live events offerings in an effort to diversify revenues, but The Future Party has a distinct advantage over most of its competitors; it actually started as an LA events company all the way back in 2011 and only expanded into media several years later. Today, The Future Party operates a newsletter that’s geared toward creative industry professionals and has over 200,000 subscribers, but it still generates most of its revenue from working with large brands to put on invite-only gatherings, often adjacent to much larger events like SXSW, Art Basel, and Coachella. In an interview, co-founder Boye Akolade walked me through every aspect of The Future Party’s events strategy, including how it pitches brands, its method for curating guest lists, what KPIs clients often look for, and why the company prefers free, sponsored events instead of charging for admission:
Watch our interview in the video embedded below:... Unlock this post for free, courtesy of Simon Owens.A subscription gets you:
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