First 1000 - 👵 Use boring sign-up screens
👵 Use boring sign-up screensLearnings from Spotify, Nextdoor, Ring and AllTrails sign-up screen redesigns.Hello friends 👋, Welcome back to #First1000, the newsletter that analyzes trends from winning (and losing) experiments across the top 100 apps. Today’s topic is sign-up screens. When it comes to sign-up screens, there is often a tradeoff between functionality and delight. Today, I want to convince you that erring on the side of functionality is the better strategy. First, let’s take a look at the difference between functional and delightful designs:
Now that we understand the difference between functional and delightful designs let’s look at four recent sign-up screen redesigns in which these two extremes were tested against one another. The companies we will be looking at are Ring, Alltrails, Nextdoor, and Spotify. As you will see, functional (and boring) designs won in each of these experiments. In the first three experiments, a functional and plain design for the sign-up screen won against enjoyable and emotionally engaging videos. In the next experiment from Spotify, you will see that even adding an illustration to an otherwise plain and functional sign-up screen is enough to hurt logins and registrations. I have a few hypotheses as to why functional designs perform better on sign-up screens:
Try boring and functional designs for your next experiment on the sign-up flow Until next time, |
Older messages
👧 About cute copy...
Wednesday, May 22, 2024
Just don't... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Revisit your prior assumption
Monday, May 13, 2024
This new experiment from Canva got me thinking... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Disney+ winning messaging
Wednesday, April 17, 2024
The evolution of the Disney+ positioning ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
💰Registration Paywalls
Friday, April 5, 2024
Why do registration paywalls look different than other paywalls? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Things matter for growing a newsletter
Tuesday, March 19, 2024
Lessons learnt from growing First 1000 over the past 4 years. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
You Might Also Like
Startups bolstering the new grid
Tuesday, October 22, 2024
Plus: Cazoo backer DMG Ventures announces new funds; latest deals View in browser Sponsor Card - Flagship-34 Good morning there, Earlier in the year Sifted's Freya Pratty and Mimi Billing wrote
✨ How AI Agents Can Build Your Whole App
Monday, October 21, 2024
With rapid advancements in LLMs, AI can now follow prompts to generate code and build functional custom software. This Week at YC October 21st, 2024 ✨ The Latest How AI Agents Can Build Your Whole App
◼️ Don’t invest in dark mode
Monday, October 21, 2024
Dark mode is overhyped! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
16 Silicon Valley Startups Raised $644.8 Million - Week of October 21, 2024
Monday, October 21, 2024
🇯🇵 Trends from Japan 💸 How to Recruit Scale Engineering Teams 💰 Johor New Data Hub of SE Asia 💰 20 Min Scored $400M 🎉 Vectara's HHEM Surpassed 2M Downloads 😮 Teenager Legendary Hacker ͏ ͏ ͏ ͏ ͏ ͏ ͏
🦄 ChatGPT for Workplace Productivity
Monday, October 21, 2024
Findr uses AI to easily find info on your device.
the world’s most promising fintech companies
Monday, October 21, 2024
unpacking the Fintech 100 + Q&A with the analyst behind the list Hi there, We're getting ready to unveil the 2024 Fintech 100. Selected for their tech novelty and market potential, these
AI Prompts as PRDs : Why Prompts Will Become Important IP Assets
Monday, October 21, 2024
Tomasz Tunguz Venture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here. AI Prompts as PRDs : Why Prompts Will Become Important IP
Tomorrow: Ask me Anything with Darcy Lorincz
Monday, October 21, 2024
There is Still Time To RSVP!
[Inverted Passion] Getting things done by not trying
Monday, October 21, 2024
Here's a new post on InvertedPassion.com Getting things done by not trying By Paras Chopra on Oct 20, 2024 09:29 am I recently finished a very short book with an intriguing title: Why Greatness
Family offices on de-fence
Monday, October 21, 2024
Plus: How to raise a Series A; latest deals View in browser Sponsor Card - Up Round-27 Good morning there, My colleague Anne Sraders has spent the last six months reporting on the growing number of VCs