How Mission Local spun off from UC Berkeley and became a self-sustaining news outlet
How Mission Local spun off from UC Berkeley and became a self-sustaining news outletLydia Chavez originally used it as a teaching tool for her journalism students.One of the great things about being a college journalism major today is that it’s incredibly easy for professors to build their own news sites and allow students to experience every aspect of the publishing process. Not that long ago, journalism students had few avenues for publication outside their college newspaper. Lydia Chavez took advantage of this dynamic while teaching at UC Berkeley. In 2008, she and her colleagues launched Mission Local, a local news blog that covered San Francisco’s Mission District. It quickly gained traction within the community, and in 2014 Lydia spun it out into its own independent news organization. Today, it’s fully sustained by a mix of large and small donors. In our interview, Lydia walked me through how she incorporated the site into her journalism curriculum, why she spun it out from the university, and whether she thinks Mission Local’s model can be replicated across the US. Watch our interview in the video embedded below: If video embeds don’t work in your inbox, go here. If you want to listen to an audio version of this interview, subscribe to The Business of Content wherever you get your podcasts: [Apple] [Spotify] [Amazon Music] TranscriptHey, Lydia, thanks for joining us. Sure, thank you. So you helped launch a local news site in San Francisco called Mission Local. For people who don't know San Francisco or that area, what is the Mission District? The Mission District is the oldest neighborhood in San Francisco. It's actually where Mission Dolores was first established by the Spanish and it is incredibly vibrant. I chose this district because it's identifiable. And in the beginning we were really pretty much focused on the Mission, but I also felt that from the Mission District, you could report on any problem in San Francisco. It's very rich culturally and it has every urban ill. It's kind of the perfect place to report on all of San Francisco, but we've expanded our coverage since then. And you have a deep background as a reporter going all the way back to like the 80s, right? Yes, yes. I reported for, you know, Time Magazine. I started with the Albuquerque Tribune, which is very local, no longer exists. Time Magazine, the Los Angeles Times. My last job was with the New York Times. And I worked on the business desk and also the Metro desk and also the foreign desk. I covered the war in El Salvador and sort of the rise of democracy in Argentina after Alfonsín’s election. Did you ever cover local news, like when you were in Albuquerque? Oh, yeah. I mean, Albuquerque is all local. That's completely it. And actually, I got my start when I worked at Columbia, when I was a student at Columbia J school, I had never really had much journalism experience. So I worked for free for the West Sider. which was a throwaway newspaper. And I covered an issue there that ended up being my master's thesis that later got published in New York Magazine. So I did a lot of local reporting. And what drew you to academia? Well, a couple of things. First of all, I had a couple of children. And I really wanted to spend more time with them. And it seemed like a good sort of mix. But it was tough to give up reporting. I loved it. You know, I loved being a reporter and I loved working at the Times. It was a great job. And you teach at Berkeley? I taught in Berkeley up until 2019. 29 years. And Mission Local actually started as a project at Berkeley. And did you teach all kinds of journalism courses? It was for entering level graduate students. I taught the basic reporting and writing class in which you're preparing students for summer internships. And then they would come back the next year and work on what they needed to work on. And I also taught a lot of foreign reporting classes and sort of started at Berkeley the foreign reporting specialty where we would bring journalists from abroad. At first I taught the Latin American courses, but then if you haven't been to a country in a while or reported for a country for a while, you become a little bit outdated in what you know about the country. So we started this fellowship program where we would bring reporters from Latin America, from India, from China, to teach with another professor at Berkeley. And then students would take a trip to that country and do a series of articles. So I was very keen on doing that as well. And so you started in the early 90s and then you went all the way up to 2019. It kind of strikes me that, obviously, most colleges, universities, they've historically had some kind of print newspaper or maybe a literary magazine or some kind of spinoff publication. But for the most part, if you wanted to practice journalism in college, you had to work for that generic newspaper. Whereas once you entered the 2000s, there was the rise of the blogosphere. And my general sense is this opened up a lot of opportunity for journalism departments because faculty could basically launch their own publications on any matter of niches and then, you know, give their students some real world experience on a specific niche, like actual niche based reporting and stuff like that. Is that generally true? Absolutely. And it was a huge opportunity for Berkeley. And the dean at that time, Neil Henry, sort of saw this and also saw that it was a way also in which to raise money to allow us to sort of enter the real world where students had to learn how to work in different media. It wasn't just print. It was video, audio. And we could have classes that were media agnostic in the sense that you could teach a class where students would be working on all the different media. But the Mission Locals started as part of that project. In the end, Berkeley ended up with three pretty strong locals. And they were fabulous teaching vehicles for students because they were kind of giving back to the community. The community was getting this great news coverage. And the students were getting real world experience where readers held them accountable. So to kind of summarize what you're saying is that, as part of the teaching process, the Berkeley journalism department decided to launch actual local news sites. And as part of the curriculum for the students. It was graduate students? It was graduate students... ![]() Unlock this post for free, courtesy of Simon Owens.A subscription gets you:
|
Older messages
Are paid podcasts now a billion dollar market?
Friday, August 2, 2024
PLUS: The rise of digital-only startups that are finding sustainable models for local news. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Ask me a question!
Thursday, August 1, 2024
The August 2024 edition ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
How Colossus built one of the largest investing-focused podcast networks
Wednesday, July 31, 2024
CEO Matt Reustle explained the vision behind the network. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
An Apple glitch allowed newsletter writers to see their true open rates
Wednesday, July 31, 2024
PLUS: The podcast industry is in growth mode again. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Why Fortune 500 brands don't buy newsletter ads
Friday, July 26, 2024
PLUS: Facebook called publishers' bluff. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
You Might Also Like
AI chatbots keep failing every accuracy test thrown at them
Wednesday, March 12, 2025
PLUS: Why Substack's new subscriber milestone is so significant ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Everything We’ve Written About That’s on Sale at Nordstrom
Wednesday, March 12, 2025
Plus: Actually cute plus-size maternity clothes. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.
What A Day: Bad Car-ma
Tuesday, March 11, 2025
Elon Musk's politics are sparking a major Tesla backlash, ironically thanks to Trump. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Rohingya refugees just lost half of their food aid. Now what?
Tuesday, March 11, 2025
An interview with Free Rohingya Coalition what happened last week in Asia, Africa and the Americas Hey, this is Sham Jaff, a freelance journalist focused on Asia, Africa and the Americas and your very
Shayne Coplan’s Big Bet Is Paying Off
Tuesday, March 11, 2025
March 11, 2025 THE MONEY GAME Shayne Coplan's Big Bet Is Paying Off By Jen Wieczner Photo: Dina Litovsky At 6 am on Wednesday, November 13, eight FBI agents in black windbreakers burst through the
We need your input.
Tuesday, March 11, 2025
Share your insights & receive a 70% off forever.
We Talkin’ About Practice?
Tuesday, March 11, 2025
Nobody Told Me There'd Be Days Like These ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Seattle startup takes eco-friendly aim at recycling clothing
Tuesday, March 11, 2025
Read AI rolls out enterprise search tool | Hard time for hardware ADVERTISEMENT GeekWire SPONSOR MESSAGE: A limited number of table sponsorships are available at the 2025 GeekWire Awards: Secure your
☕ The beauty of it all
Tuesday, March 11, 2025
A conversation with Ulta Beauty's CMO. March 11, 2025 View Online | Sign Up Marketing Brew Presented By Iterable It's Tuesday. Count Kathy Hochul as an ad buyer. The governor of New York is
🤔 What’s in your wallet? A scam.
Tuesday, March 11, 2025
Plus, a new streaming deal is the latest gift to Trump from the billionaire CEO and his company — which profits off government contracts. Forward this email to others so they can sign up 🔥 Today on