How Project Brazen builds huge audiences for its narrative podcasts
How Project Brazen builds huge audiences for its narrative podcastsThe startup operates almost like a movie studio in how it produces shows.You may have noticed recently that most of the podcasts generating multi-million dollar paydays are chat shows centered around star hosts. Meanwhile, many of the major platforms and media outlets have pulled back their investments in narrative podcasts, mostly because they’re expensive to produce and more difficult to monetize. But at least one company remains committed to narrative shows: Project Brazen. Founded by two former Wall Street Journal reporters, the startup operates almost like a movie studio in how it produces shows, and it’s launched several narrative series that went on to top the podcast download charts. In an interview, co-founder Bradley Hope walked through every aspect of its marketing strategy, including Project Brazen’s pre-launch checklist, its approach to public relations, and how it leverages its own growing network to boost a new show:
Watch the interview in the video embedded below:... Unlock this post for free, courtesy of Simon Owens.A subscription gets you:
|
Older messages
Why do legacy media outlets keep relaunching their print publications?
Tuesday, August 20, 2024
PLUS: Steamy romance is now a mainstream literary genre. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Apple declares war on the Creator Economy
Tuesday, August 13, 2024
PLUS: How Reddit learned to love the legacy media. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Is Substack now competing with Medium?
Friday, August 9, 2024
PLUS: What happens when an investment firm buys a YouTube channel. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry
Thursday, August 8, 2024
His revenue is split pretty evenly between sponsorships and subscriptions. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The content creators who are actually making money on Facebook
Tuesday, August 6, 2024
PLUS: The Ringer was one of Spotify's best acquisitions. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
You Might Also Like
☕ Great chains
Wednesday, January 15, 2025
Prologis looks to improve supply chain operations. January 15, 2025 View Online | Sign Up Retail Brew Presented By Bloomreach It's Wednesday, and we've been walking for miles inside the Javits
Pete Hegseth's confirmation hearing.
Wednesday, January 15, 2025
Hegseth's hearing had some fireworks, but he looks headed toward confirmation. Pete Hegseth's confirmation hearing. Hegseth's hearing had some fireworks, but he looks headed toward
Honourable Roulette
Wednesday, January 15, 2025
The Honourable Parts // The Story Of Russian Roulette Honourable Roulette By Kaamya Sharma • 15 Jan 2025 View in browser View in browser The Honourable Parts Spencer Wright | Scope Of Work | 6th
📬 No. 62 | What I learned about newsletters in 2024
Wednesday, January 15, 2025
“I love that I get the chance to ask questions and keep learning. Here are a few big takeaways.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
⚡️ ‘Skeleton Crew’ Answers Its Biggest Mystery
Wednesday, January 15, 2025
Plus: There's no good way to adapt any more Neil Gaiman stories. Inverse Daily The twist in this Star Wars show was, that there was no twist. Lucasfilm TV Shows 'Skeleton Crew' Finally
I Tried All The New Eye-Shadow Sticks
Wednesday, January 15, 2025
And a couple classics. The Strategist Beauty Brief January 15, 2025 Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission
How To Stop Worrying And Learn To Love Lynn's National IQ Estimates
Wednesday, January 15, 2025
... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
☕ Olympic recycling
Wednesday, January 15, 2025
Reusing wi-fi equipment from the Paris games. January 15, 2025 View Online | Sign Up Tech Brew It's Wednesday. After the medals are awarded and the athletes go home, what happens to all the stuff
Ozempic has entered the chat
Wednesday, January 15, 2025
Plus: Hegseth's hearing, a huge religious rite, and confidence. January 15, 2025 View in browser Jolie Myers is the managing editor of the Vox Media Podcast Network. Her work often focuses on
How a major bank cheated its customers out of $2 billion, according to a new federal lawsuit
Wednesday, January 15, 2025
An explosive new lawsuit filed by the Consumer Financial Protection Bureau (CFPB) alleges that Capital One bank cheated its customers out of $2 billion. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏