How Project Brazen builds huge audiences for its narrative podcasts
How Project Brazen builds huge audiences for its narrative podcastsThe startup operates almost like a movie studio in how it produces shows.You may have noticed recently that most of the podcasts generating multi-million dollar paydays are chat shows centered around star hosts. Meanwhile, many of the major platforms and media outlets have pulled back their investments in narrative podcasts, mostly because they’re expensive to produce and more difficult to monetize. But at least one company remains committed to narrative shows: Project Brazen. Founded by two former Wall Street Journal reporters, the startup operates almost like a movie studio in how it produces shows, and it’s launched several narrative series that went on to top the podcast download charts. In an interview, co-founder Bradley Hope walked through every aspect of its marketing strategy, including Project Brazen’s pre-launch checklist, its approach to public relations, and how it leverages its own growing network to boost a new show:
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