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If your ads are generating leads who opt in for something you’re offering for free, but then never convert to buying your product or service, it’s usually due to these mistakes:

1. No follow up. They give you their contact information, you provide the free report, ebook, whitepaper, template, calculator, what have you. Then you ghost, or you start sending irrelevant promotional emails. Instead, build trust by delivering even more value related to the free content over a series of 3 emails. Once you have rapport, it’s time for the CTA.
2. No clear CTA. Your objective in generating leads shouldn’t be to just build a big list. Define your immediate goal, the why behind the effort. Include a CTA on your thank-you page (after delivering your freebie) and on each of your trust-building pages that deliver additional content. When it’s time to convert, be very direct about the action you want a lead to take.

Check out Keap for the full insight.

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Ok, be honest. How often do you find yourself adding “Reddit” to the end of your search query so you can get the real intel on user intent, purchase decisions, existential questions, or marketing tactics?

You could go straight to Reddit, but Reddit search kind of sucks, too.

GigaBrain scans billions of Reddit threads (plus other online communities) to yield the most useful search results—with source citations—for your query.

TL;DR: GigaBrain is a Reddit search engine.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Tinder and Movers+Shakers have launched a romcom series on social to celebrate the modern meetcute.

“Long Story Shorts” will feature reenactments of hilarious experiences from real Tinder users and will star influencers Dalia Elizabeth, Kendahl Landreth, and Roger Moore Jr.

Tinder will share 6 full episodes on Instagram and 18 mini episodes on TikTok. It’s a smart tactic that checks all the boxes: social first, familiar faces, relatability, empathy, laughs, and, of course, cringe.