Hidden early stage growth hack of Airbnb

A script was scanning all new rental properties on Craigslist and harvesting emails. After that, it was sending emails from a “young lady” who really liked the property and wanted the owner to check out Airbnb.

When you scale a black hat operation like this you can easily reach tens of thousands of highly targeted people per day…and quickly gain 60,000 members on the supply-side, which, is the hardest and most important part of growing a marketplace.

Source: growthhackers.com


Cheers,
Charlie Patel ;)



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