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Inclusion in Google News isn’t limited to traditional news outlets. As of 2019, application and manual domain approval are no longer required to appear in Google News and its various sub-platforms.

If you’re an expert in your field and share timely, relevant information with your audience, you’re essentially a news publisher. You don’t need to completely overhaul your content strategy to break into Google News. Often, simply refining your existing content approach or incorporating a reactive marketing strategy can help your content rank more prominently and quickly, increasing site traffic by up to 40% in some cases.

Here’s how to get started:

1. Submit your publication feed and details to Google, even though it’s not required anymore. Use the Publisher Center to submit your publication’s details, such as affiliations, preferred naming, and location. It’s a formality now, but it provides additional settings that could be useful if Google updates the platform.
2. Follow Google’s guidelines strictly, ensuring that content adheres to best practices and does not violate core policies, especially in sensitive areas like hateful content, deceptive practices, or sexually explicit material.
3. Clearly identify ads and sponsored content; these should not be presented as independent editorial content. Ensure that content in Google News is original, free from commercial influence, and meant to inform rather than sell. Include clear and noticeable disclosures for advertorials or sponsored posts.
4. Avoid misleading content by ensuring that articles accurately reflect the details promised in their titles. Produce genuine and sincere content that delivers on its promise and avoids clickbait tactics. Prioritize transparency, as it’s more critical in news than in regular search results.
5. Include the following on every post:
   • Clear dates and bylines.
   • Information about the authors, publication, and publisher.
   • Information about the company or network behind the content.
   • Contact information.

Head to Rise at Seven for the full guide.

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See how your email marketing benchmarks stack up against the industry average with MailChimp’s handy dandy little comparison tool.

Just choose your field—we love that you can get pretty granular here—and MailChimp will return the average open rate, click rate, unsubscription rate, hard bounce rate, and soft bounce rate.

Bookmark this on your phone for when you’re headed into a meeting where someone will inevitably ask you why the CTR isn’t closer to 100%. 😅

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Let’s get it on the calendar.

Hellman’s has teamed up with NFL star Will Levis to whip up the world’s first mayonnaise-inspired fragrance.

Will Levis No. 8 is described as “eggy” by the Titans QB himself, who’s been putting mayo in his coffee long before any brand partnerships started rolling in.

We love an irreverent fragrance commercial. The genre is getting kind of overwrought, don’t you think?

Anyway, you know what they say. One man’s ew is another man’s eau de parfum.