Ahrefs’ Digest #197: SERP volatility, SEO proposal template, and more

Welcome to another edition of the Ahrefs’ Digest.

Here’s our meme of the week:

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Quick SEO news

• Google loves releasing core updates after I schedule the newsletter. ICYMI, Google launched its August 2024 core update. It may take a month to rollout.

• Google launched AI Overviews to six new countries: United Kingdom, India, Japan, Indonesia, Mexico and Brazil.

• Google is showing AI Overviews for users not signed in to their Google account.

• Google AI Overviews also gets a listen button.

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Best of the week

Follow My SEO Content Creation Process: How I Rank #1 on Google: I’ve written 112 articles for Ahrefs, of which ~90% are SEO content. This is how I write every single one of them.

Win the Client With Your Next SEO Proposal (+ Expert Tips and Template): Make a copy of our template and read the post to see an explanation of each section.

Beyond Reddit and Quora: How Google’s Hidden Gems Update Yielded Explosive Growth In Search Visibility For Many Forums: It’s not just Reddit and Quora; many forums have also seen increases in search visibility.

SERP Volatility: Why Your Rankings Are in Flux: SERP volatility can hit your traffic and revenue hard. To keep your site’s performance steady, you need to make a habit of monitoring search intent, regularly updating content, and troubleshooting any technical issues that could be dragging you down.

Crawl Me Maybe? How Website Crawlers Work: Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results. Refresh your SEO fundamentals by learning everything you need to know about both web crawlers and site crawlers.

Marketing to Existing Customers: A Guide for B2B SaaS Startups: Many SaaS companies are obsessed with acquiring new customers. But marketing to existing customers can drive more predictable B2B SaaS growth. Here are the tactics you can test.

How to Become an SEO Conference Speaker: Ryan asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Your first step: Start with webinars and internal presentations.

50 Bootstrapped SaaS Companies Dominating SEO in 2024: We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In a nutshell: free tools, programmatic content, and content localization feature heavily.

See you next week,
Si Quan

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