Faye Toogood’s Magic Ingredients for Company Culture

After eight years working in a townhouse in London’s Shoreditch district, “the charm was becoming problematic,” says Faye Toogood of the small-roomed, narrow-vestibuled studio she shared with her team of 25. She craved more lateral space, light, and room for experimentation—and she found it in Camden, where “the heartbeat of Old London still exists,” says the multidisciplinary designer. I caught up with Toogood as she settled into the new digs to learn what a post-pandemic workspace looks like for her firm, as well as how a fresh footprint can enliven company culture and creativity.

—Mel Studach, Senior Editor, AD PRO

In the Studio With Faye Toogood

Mel Studach: What advice would you give to 2008 Faye, just starting her studio?

Faye Toogood: Follow your independent thought processes, creativity, voice, vision—whatever the word you want to use. Right now, that’s actually the toughest thing to do because ... READ MORE

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