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ICYMI: Why can’t we settle on a term for the not-new?
August 28, 2024

Retail Brew

T-Mobile for Business

Hello, hello. Pizza Hut is debuting a ”Moving Box Table,” a special pizza box that can be transformed into a table for consumers in top moving destinations: Dallas, Texas; Charlotte, North Carolina; and Orlando, Florida. The table appears to support one large pizza, so you may have to fashion support for any additional items in your order out of breadsticks.

In today’s edition:

—Andrew Adam Newman, Alex Vuocolo, Erin Cabrey

E-COMMERCE

Labor of pre-love

A woman's hand holds a smartphone while taking a photograph of a shirt with a tag that says "secondhand." Svittlana/Getty Images

This week, in the runup to Labor Day, we're re-featuring top stories from the last few months across our key coverage topics.

When Karin Dillie joined Recurate, which partners with brands to build their resale programs, as VP of partnerships in 2021, she was coming off a four-year stint as an executive at The RealReal and had been at Sotheby’s for five years before that, so she had some strong opinions about used products. But perhaps the strongest was that those goods should not be referred to as “used” in Recurate’s marketing.

“It just sounds like something dirty,” Dillie, who today is head of sellers at electronics reseller Back Market, told Retail Brew. “A ‘used’ tissue is done; you’re not going to engage with that tissue again.”

Most of Recurate’s partners are clothing brands, and “the connotation of something dirty is not what you want people to think about when they’re buying something they’re going to put…on their body,” Dillie explained.

It would be hard to overstate the magnitude of growth of the resale market. In the US, the growth of the resale sector outpaced the overall retail sector by 7x in 2023, and will hit $73 billion by 2028, according to ThredUp’s latest annual resale report.

But as the industry gets more established, it has yet to settle on a single term for its merchandise.

Keep reading here.—AAN

   

PRESENTED BY T-MOBILE FOR BUSINESS

Retail’s adopting to modern trends

T-Mobile for Business

There’s no doubt that somebody slammed the reset button on retail. With tech innovations like AI/ML changing the game on personalized customer journey, successful retailers are learning how to adapt to an ever-evolving industry.

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Crush the new era of retail.

STORES

Sorting it out

Target logo Spencer Platt/Getty Images

Target is set to open its 11th sortation center this week, in Detroit, Michigan, according to an updated fact sheet from the retailer.

Sortation centers are where orders shipped from Target stores are sorted, batched, and routed to your front door by third-party delivery partner Shipt. In 2023, the company announced a $100 million investment to build 15+ such facilities by 2026, with the goal of expanding its next-day delivery capabilities.

  • These facilities operate downstream of stores, in keeping with Target’s “stores as hubs” strategy, which uses brick-and-mortar stores to fulfill delivery orders. Stores currently fulfill “more than 96% of total sales,” according to the company’s website.

Beyond stores: Yet Target’s sortation centers are effectively moving the fulfillment process outside stores. In fact, per the fact sheet, that’s their primary benefit.

Keep reading here.—AV

   

COMMUNITY

Coworking with Vidhi Choudhary

Vidhi Choudhary headshot Vidhi Choudhary

On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself.

We’re getting to know Retail Brew’s newest reporter, Vidhi Choudhary.

How would you describe your job to someone who doesn’t work in retail? I try to write stories that could potentially help retail executives do their jobs better. My endeavor is to give them information that can be used as action items, that might help them to stay ahead of the curve.

One thing we can’t guess about your job from your LinkedIn profile? That it’s a lot less glamorous than The Devil Wears Prada and a lot more like Spotlight. I think that movie is a more accurate description of a day in the life of a reporter, except in my case I get to work from home. And also, we do not get to keep any of the free stuff! In fact, we don’t get any free stuff.

What’s your favorite project you’ve worked on? In my previous role, I wrote a regular story about brand expansion for this women’s supplement brand called Ritual. The story did not move any journalistic boundaries, but I vividly remember feeling very differently about retail as a beat after speaking with the founder of Ritual. This quote from the founder Kat Schneider really stayed with me long after the end credits had rolled: “I do think Target represents this American Dream story. I’m a refugee. I was born in Ukraine and moved here with my family and being in a mass channel, there’s something so, so exciting and representative, something bigger than just selling product.”

Which emerging retail trend are you most excited about right now, and why? I’m very excited to see how the retail media landscape shapes up in the coming years. It’s one of those things if done right, could really turn into a money-spinner for that retailer. And that’s what we’ve seen at Amazon, thus far. But as competition in this space heats up, and as consolidation happens, I suspect that top pecking order in the retail industry might look very different.

What’s your go-to coffee order? Iced coffee with skim milk or almond milk, regardless of the season.

Worst piece of advice you’ve received? Nothing comes to mind. Knock on wood!

What was your favorite retail product when you were 15, and what’s your favorite retail product now? At 15, it would have to be something music-related, possibly my CD player. And now, it would probably be anything that can help me to sleep, sadly—eye masks to magnesium supplements and the whole nine yards.

   

SWAPPING SKUS

Today’s top retail reads.

Set the stage: Since tennis’s biggest names like Serena Williams and Roger Federer have hung up their racquets, fashion brands even beyond athleticwear are zeroing in on the stars of the younger generation. (Business of Fashion)

Price is right: A look at why fast food chains like McDonald’s and Wendy’s are bringing back the value meal. (CNBC)

Book smart: Leonard Riggio, who bought Barnes & Noble’s name and Fifth Avenue flagship store with a $1.2 million loan and grew it into a bookselling giant, died at 83. (CNN)

Accelerate your omnichannel: If you want your business to climb the ranks of retail, you gotta crush the channel game. T-Mobile for Business can help you get there. See for yourself.*

*A message from our sponsor.

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