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How to Improve Cohort Retention

How do you know if you're making something people want? One of the best ways to measure is with cohort retention, which tracks the fraction of new users that come back to use your product. YC's David Lieb explains how to define cohorts, track active users and determine the appropriate time frame for measuring successful retention rates.

Living In The Social Media Matrix

In "The Matrix," Neo discovers that human beings were really just being used as batteries to power the machines that enslaved them. In a sense, social media companies are now the machines, and we, the users, have become the batteries. Dalton and Michael discuss what to be aware of as we engage online and how we can leverage the social media matrix to our benefit.

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