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It’s National Wildlife Day, Reader! Have you heard the one about Chris O’Dowd and the tiger swan?

In today’s edition:

• 🖇️ Today's Tip of the Day is for Instagram

• 💬 Training AI for comment responses

• Instagram adds replies to broadcast channels

• X launches DM editing for iOS

• 🗞️ Additional industry news from Google

Are Collabs part of your Instagram strategy? Wondering if there's a right way to execute on Collabs—one that will give your posts more visibility?

Be Guided by Instagram Follower Numbers

In a recent Q&A, Instagram's head, Adam Mosseri, explained that Collabs see better performance when the account with a bigger following sends the collab request.

Why? Because right now, the system for ranking Collab posts favors the person who started the collaboration more than the person who joined in. So, if the person who began the collaboration has more followers, it can give the post a slight boost in visibility.

Today's tip is inspired by Head of Instagram Adam Mosseri, via Threads.

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"You and your team have done amazing at developing this conference over the years. Those speakers, teachers, at the edge of what's new, have been the gold mine of the conference," said Patricia Sommer.

I’m ready for better results.

How to Use AI to Scale Your Marketing Operations

As AI continues to evolve, marketers are finding new ways to leverage this technology to improve their operations.

For instance, when auditing a client's social media strategy, you might typically only have time to review 10–20 posts. With AI, you could analyze the last thousand posts and apply your scoring method to identify high-ranking topics, resonating content, and off-brand material.

Choose Which Tasks to Delegate to AI

Ask yourself: What would you do for your clients or projects if you had unlimited time? Then, use AI to prioritize, package, and execute these ideas.

Objective Tasks: These have clear right or wrong answers. They're usually easy to delegate to AI with clear rules and examples.

Good-Enough Tasks: These require meeting specific criteria but allow for some flexibility. Examples include writing emails, outlining blog posts, or drafting social media content. Define clear criteria for what "good enough" looks like for each task.

Expert Tasks: These involve more complex decision-making and may need to be broken down into smaller tasks. While AI can sometimes handle expert tasks, it often requires extensive context and may be less controlled.

First, focus on delegating objective and good-enough tasks to AI, as these are easier to automate effectively. Then, try breaking down expert tasks into smaller, more manageable subtasks.

Create AI Playbooks for Task Execution

A well-structured playbook allows you to train AI to perform specific tasks consistently and effectively, much like you would train a new team member. 

Each playbook should contain the following elements:

Context and Mindset: This section provides the overall framework and perspective for the task. It helps the AI understand the broader goals and approach. For example, in a social media response playbook, you might explain the brand's voice and overall customer service philosophy.

Specific Steps and Instructions: Here, you'll outline the process in detail. Break down the task into smaller, manageable steps. Be as clear and specific as possible, as if you're explaining the process to someone who's never done it before.

Examples of Good Work: Provide multiple examples of high-quality outputs. These serve as benchmarks for the AI to emulate. In the case of social media responses, you might include a variety of well-crafted replies to different types of comments.

Criteria for Success: Clearly define what constitutes a successful outcome. This could include specific metrics, qualitative aspects, or a combination of both. For social media responses, criteria might include response time, tone consistency, problem resolution rate, and customer satisfaction.

A Playbook for Responding to Social Media Comments

This playbook might include the following five steps:

1. Analysis of the comment in the context of the original post with instructions on how to review the original post, guidelines for categorizing comments (e.g., positive, negative, neutral, question), and tips for identifying the commenter's intent and emotional state.

2. Techniques for crafting responses with strategies for addressing different types of comments, methods for personalizing responses, and approaches for de-escalating negative situations.

3. Guidelines for tone and voice with a description of the brand's personality and voice, appropriate language and phrasing examples, and a list of words or phrases to avoid.

4. Examples of good responses with sample responses for various scenarios (e.g., product inquiries, complaints, praise) and explanations of why these responses are effective.

5. Criteria for success with response time targets, engagement metrics (e.g., likes, further comments), problem resolution rate, and customer satisfaction indicators.

Update and Refine Your Playbooks

Remember, implementing AI in your marketing operations is not a one-time task. It requires ongoing refinement and feedback.

Tools like ChatGPT allow you to edit previous prompts, which can help you refine your instructions over time. Some specialized AI tools may even learn from your feedback to improve future outputs.

Today's tip was inspired by Rachel Woods, a featured guest on the AI Explored podcast.

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 A few months ago, we launched a new show called AI Explored. It's a podcast for marketers, creators, and business owners who want to know how to use AI to improve their marketing—and to save A LOT of time in the process. 

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To listen, simply follow the show on your favorite podcast app. 

Or visit our AI Explored show page today.

Google’s Gmail Q&A for Emails Rolls Out to Android: Google announced that Gmail Q&A, powered by Gemini, is now rolling out to Android devices. This feature allows users to search their inbox using natural language queries, find specific email information, and summarize topics. The feature is accessible via a Gemini star icon or "summarize this email" chip in the Gmail app. It's gradually rolling out to Google Workspace customers with specific Gemini add-ons and Google One AI Premium subscribers. iOS support and Google Drive search integration are planned for the future. Source: Google Workspace

Instagram’s New Broadcast Channel Replies: Instagram has added a reply feature to its Broadcast Channels. This update allows subscribers to comment on specific messages within channels, though these replies are only visible when tapping on individual posts. The main channel feed remains a broadcast-only stream from the admin. Source: Allie Mason via Threads

X Launches DM Editing for iOS: X has introduced DM (direct messaging) editing for iOS users. This feature, already available on Android and web, allows users to modify sent messages up to five times. Edited messages are labeled as such. The feature has limitations: image editing isn't supported, and it's unavailable for encrypted DMs. On iOS, recipients only see the edited version if they haven't viewed the original message, unlike on Android and web, where a new edited message is sent. Source: Mashable

Did You Know?

The rarest gemstone in the world is also the rarest mineral: painite—a reddish brown crystal originally mistaken for a ruby.