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It’s World Coconut Day, Reader... Put the lime in the coconut and drink it all up!

In today’s edition:

• 😆 Today's Tip of the Day is for social content strategy

• 🤝 Working with your team in Claude

• Threads rolls out customized column layout

• TikTok updates the FYP

• 🗞️ Additional industry news from Google

Looking for a way to make your customers laugh? Does the prospect of using humor in your marketing seem daunting?

That's fair. Humor is subjective; we've all seen it take down a brand. But humor can also be a great way to connect with your audience.

Use Humor (If It Fits Your Brand)

To add humor to your social content mix, all you have to do is share relatable situations in your industry and poke fun at common struggles in your field. You can do this with:

• Trending audio clips (aim for those with less than 5K uses)

• Static memes or use GIFs from Instagram's clip hub

For example, you could use a clip of a character running frantically and add text relating it to rushing to meet a deadline or dealing with a difficult client.

Today's advice is provided with insights from Shannon McKinstrie, a featured guest on the Social Media Marketing Podcast.

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If you're looking for the latest marketing strategies, including how to best leverage AI, Social Media Marketing World is the place to be. This year, the conference will feature our largest-ever lineup of AI speakers! 

When you attend, you'll discover innovative ways to leverage AI to:

• Effortlessly create quality content in less time

• Easily use data to make better decisions faster

• Unlock your creativity for ideas on demand

"The conference far exceeded my expectations and gave me a real understanding of AI and how to apply it right now," said Raymond Pohlmeyer.

I’m ready to discover how to use AI.

How to Setup Projects in Claude

Do you want to collaborate with your team in Claude? Have you tried Projects?

Per Anthropic, "Projects allow users on Pro or Team plans to create self-contained workspaces with their own chat history and knowledge bases. Within each Project, you can upload documents, provide context, and have focused chats with Claude. "

If you have a Pro or Team subscription to Claude, your team can use Projects to group and work collaboratively in chats! 

Follow these steps to set up projects in Claude, utilize internal documents for context, craft custom instructions to tailor higher-quality responses to suit your needs, and share projects with others.

Create a New Project

Open your Projects dashboard, look in the left sidebar menu, and click on Projects.

Next, click the Create Project button at the top right. 

Now, give your Project a Name and description. Note: You can edit these details later as needed.

Pro subscribers' Projects will always be private, while Team subscribers must manually set each Project's visibility to private or share them with their team.

Upload Knowledge Files

Next, click the Add Content link next to the Project knowledge box on the right side of your new Project's dashboard.

Here, you can upload files from your computer or add text context to the editor.

While Projects can support up to 500 pages of content, it's best to limit knowledge content to only what is essential.

Write Custom Instructions 

To give Claude directions on responding in your Project's chat, click Set custom instructions below the Project knowledge files.

Pro Tip: Open Anthropic's prompt generator and click the Generate a prompt button for examples to help you write your instructions.

Now, it’s time to test your Project’s chat results to ensure that the custom instructions you provided produce the responses you desire. If you're not getting what you expected, you can edit your custom instructions by clicking the edit link next to the chat in your Project's dashboard.

Use Your New Project

Once you have properly configured and tested your Project, you can go to its dashboard anytime and chat with it.

Claude has three language models for you to experiment with.

Use the dropdown selector in the chat window to switch between Claude 3.5 Sonnet, Claude 3 Haiku, and Claude 3 Opus.

Claude 3 Haiku is best for creating simple social media post ideas. Claude 3 Opus is best for writing in-depth blog post content, and Claude 3.5 Sonnet is best suited to provide insights into topics based on what it learns from your analytics reports.

Experiment with each model to determine the best response to your queries.

Delete Conversations From a Project

If you find a conversation you don't want others on your team to reference; you can delete it so that your Project history contains only relevant information.

Hover over the chat you want to remove from your Project and click the trash bin icon to delete it.

Manage Access to Your Project

Need to make changes to who is working with specific Projects? No problem.

To add a new team member, use the Invite button at the top right of your Project dashboard.

If you need to remove someone's access, click People in the left panel, select the user you want to remove, click the Remove icon, and click Yes to remove that user.

Today's advice is provided with insights from Social Media Examiner’s Editorial team.

Google Ecommerce Updates: New features to Merchant Center include shopping trends insights that show popular queries ranked by topic and product. Google is also adding generative AI-powered features to Merchant Center, including insight summaries that provide quick performance updates and custom reports that answer specific questions about product data. To improve the local shopping experience, Google is introducing an automated process for syncing in-store product availability for local inventory ads, making it easier for shoppers to see real-time product availability in shopping ads. Finally, Google Ads is introducing new features to help advertisers attract new customers and create seasonal content more efficiently. These include new customer acquisition goals for Performance Max and Search campaigns, profit goals for Performance Max and Standard Shopping campaigns, and enhanced brand exclusions for more precise control over when ads appear on branded queries. Source: Google

Threads Column Display: The feature for the app's desktop version allows users to rearrange columns in their display. Source: Social Media Examiner Editorial Staff

TikTok FYP Management: Users can now customize their For You feed by managing content topics, giving them more control over the amount of content they see from creators outside their followed accounts. Content on TikTok is organized into various topics such as sports, food & drinks, and lifestyle, and users can now adjust their preferences for each category. To manage these topics, navigate to the "Manage topics" section within the app's settings, then use sliders to adjust how much content you want to see for each topic. It's important to note that these preferences only affect the For You feed and do not impact other areas of the app, such as the Following feed, profile, or inbox. The platform advises users that the app may take some time to personalize the feed based on new preferences. Source: TikTok

Did You Know?

When coconut milk is exposed to oxygen, it turns pink.