Founder Weekly - Founder Weekly - Issue 435

Founder Weekly

Welcome to issue 435 of Founder Weekly. We have a packed issue this week. Enjoy it!
General

Steve Blank: How to turn the tables on COVID-19
Many startups face difficult choices when it comes to overcoming COVID-19. In this special episode, Mike Maples Jr of Floodgate interviews Steve Blank about techniques founders can use to shape circumstances rather than be shaped by them. Steve has a unique vantage point since he's weathered every dislocation affecting startups since 1978, including the 1987 crash, the dotcom bubble burst, and the 2008 financial crisis.

Yoga With Adriene: how the YouTube star won lockdown
With gyms and studios worldwide off limits, online exercise classes are booming – and one Texan teacher has become the ‘patron saint of quarantine’.

We Chat, They Watch
How International Users Unwittingly Build up WeChat’s Chinese Censorship Apparatus.

The Hard Truth of Working At a Startup
Here are some expectations your team wish they knew before joining your company.

Cherry is Shutting Down + Our Story
After 17 months of helping workplaces become more personalized, Cherry is shutting down. In this 5 part series, they are sharing their journey to help other founders, provide a case study to learn from and to memorialize what they accomplished.

Tech Partnerships Need the Right Tech: An Interview With Heidi Williams
Heidi Williams co-founded tEQuitable, was the VP of Platform Engineering at Box, and managed strategic partnerships at Adobe. She shared her insights on building product integrations, the importance of in-app marketplaces, and best practices around APIs and the technical infrastructure that enables tech partnerships to be successful. 

Risk Assessment and Prioritization for Startups

How I Turned an Idea into $7K by Teaching Online

Noise, Cognitive Function, and Worker Productivity

The Rise of the Human-Centric CEO

IT Compliance & Security Automation Landscape


Marketing, Sales and PR

Introducing the WoW rule: A formula for growth for SaaS Startups 
The WoW rule is a guideline for growth for venture funded SaaS startups. 

How To Jump Start Your Blog When Traffic Flatlines
What to read, what to write, and when to publish it.

10 Tips to Create Valuable B2B Content That Converts
Do people care about your B2B content? Try these 10 tips to come up with interesting and unique ideas that will truly connect and convert.

4 Growth Opportunities Hiding in Recession
To flourish in the wake of recession, it isn’t enough to batten down the hatches — you need to invest in future growth.

How Your SaaS Company Should Be Converting Blog Traffic
How to Convert Blog Traffic: SaaS marketing consultant shares two strategies for converting blog traffic into sales and signups.


Money and Finance

$1 trillion in equity: How Carta is set to unlock the private markets 
A few of our thoughts on the incoming changes to equity, and its importance for entrepreneurship.

Learnings from our community
This post gives you a sense of some of the conversations and learnings inside LP community. 

90+ VCs on investing, raising from LPs, and portfolio support during COVID-19
In moments of uncertainty, it helps to gather a cumulative idea of how VCs at top performing funds around the world are thinking. In our sentiment analysis, we learned about how funds are (or aren’t) deploying capital, their perceptions of raising more capital, whether or not they’re shifting their investment focus, how investors are supporting their portfolio companies, and more. 

Why Marketplaces Fail: The Role of Engagement
Small and infrequent transactions are risk factors, but their impact can only be evaluated in combination with other, more important traits.

High growth is no longer enough.
Will 2020 be the year VC goes “back to basics”? I hope so.

Should You Fundraise Right Now? 2 Consumer VCs Break It Down


Startups of the Week

Stilt
Stilt is revolutionizing the way individuals build and access credit. We help people with limited or zero credit history in the U.S.

Kernel
A new era of neuroscience is here. Kernel's Neuroscience as a Service (NaaS) gives you on-demand access to our world leading brain recording technology.

Primer 
Homeschool with superpowers. Kids are remarkable — but our education system is underestimating them. We’re on a mission to build the learning experience they deserve.

Causal 
Causal is a clearer way to work with numbers. If you can use Excel, you can use Causal. Build models twice as fast, and share them with interactive, visual dashboards that everyone can understand.

Strella
Strella provides the missing piece of data for produce supply chain optimization with patented maturity sensors.

Clyde 
Clyde empowers businesses—from startups to enterprises—to offer extended warranties and accident protection to their customers. Our plans slot into your current purchase flow so you can be up and running in minutes.


Tips, Tools and Services

How Notion Uses Notion 
Learn how Notion team uses Notion The goal here is to pop the hood on our internal Notion setup so you can see what we've built, how it helps us get more done, and how you can create something similar yourself.

Product Discovery: A Practical Guide for Agile Teams (2020)
A Product Discovery describes the iterative process of reducing uncertainty around the problem space. Here's how to stay on course during your next one.

Get off your a** and do something
How to stop making excuses and start taking action.

Have budgets for your life
Time and attention are the resources that people often lavish while they should be stingy with them. It's easy to see if you are overspending money but it is not so obvious that you are wasting your time. In fact, how you spend these resources is the biggest factors that makes you a successful person or a punk.
 
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