How Stacker distributes sponsored content to thousands of publishers
How Stacker distributes sponsored content to thousands of publishersThe startup devised a unique business model for its newswire service.Most people are familiar with newswires like the Associated Press and Reuters, but a much newer upstart called Stacker has devised a new business model for syndicating content. Rather than charging for access to its articles, it instead gives away its data journalism to any publisher that wants it. It then charges brands a fee to create and distribute sponsored content across the thousands of media outlets that subscribe to its service. In a recent interview, co-founder Noah Greenberg explained how Stacker works with publishers, its process for creating sponsored content, and why he has no interest in driving an audience to Stacker’s owned and operated website:
Watch the interview in the video embedded below:... Unlock this post for free, courtesy of Simon Owens. |
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