Dearest Friend,

We’ve been cooking something new — and now it’s here! Meet Click! (free PDF chapter), our new practical book on how to increase conversion and boost business KPIs without alienating customers along the way. The first 500 copies come with a lil’ surprise. Jump to table of contents.

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About The Book

There is no shortage in books on marketing and UX. But when it comes to bridging the gap between the two, many of us struggle to find the right balance. As businesses, we need to meet our targets, but as designers, we don’t want to end up with a frustrating user experience. We really need both, and we need a strategy to get there.

That’s why we’ve written Click! — a guide with practical strategies for improving conversion while building user’s loyalty and trust. The book explores how to identify and avoid hidden costs and encourage users to act without shady techniques, helping you drive sales and boost KPIs effectively. Jump to the table of contents.

You’ll learn to:

• Measure and boost business KPIs,
• Build a user-centric sales funnel,
• Reduce risks and address objections,
• Build trust and overcome skepticism,
• Persuade people without alienating them,
• Establish a strategy for better conversion.
• eBook is available, print shipping early June.
• Download a free PDF sample (17 MB)
• Get the book right away (with a lil’ surprise).

As always, Smashing Members get the eBook for free, with a friendly discount for the printed book. We’d love to welcome you in the wonderful, friendly Smashing Family. Meow! ;-)

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Thank You!

With Click!, we’ve tried to create a very focused handbook with pragmatic solutions to help everyone create a better digital product that doesn’t get abandoned due to the sheer number of pop-ups, install prompts and overlays.

Print hardcover and eBook. With a surprise for the first 500 books. Click!

A sincere thank you for your kind, ongoing support, patience and generosity, for being smashing, now and ever.

Have a truly smashing week, everyone! ;-)
Vitaly and The Smashing Family (help@smashingmagazine.com)
https://www.smashingmagazine.com

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