Daily Money - Wow I hate this airport

plus popcorn with Capaldi + Apparently Teen
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September 18, 2024 • Issue #253
Dollar Scholar

Hi y’all —

This newsletter is coming to you live from John F. Kennedy International Airport, where I’m waiting for an early-morning flight to Ohio. (I’m attending a conference this week to debut a cool new Money project.)

There’s a crying baby nearby, none of the in-seat power outlets work, and the terminal is so cold that I’m considering putting on a second sweatshirt. Attendants come over the intercom every 30 seconds to yell at people. Also, did I mention the smoothie I’m drinking cost 10 WHOLE DOLLARS?

It makes me long for private lounge access, which I’ve heard comes as a perk with some high-end credit cards. Nothing in my puny portfolio — which includes an American Express Blue Cash Preferred and a Chase Sapphire Preferred — offers that. But then again, they don’t cost me much to have. All my annual fees are under $100.

Come to think of it, why do some credit cards have annual fees?

The answer has to do with the Credit Card Accountability Responsibility and Disclosure Act of 2009, or the CARD Act. The law, which Business Insider called “one of the most significant pieces of credit-related legislation to date,” beefed up a ton of consumer protections and “changed the landscape of the credit card market,” according to the Consumer Financial Protection Bureau.

The CARD Act altered several practices, in doing so prohibiting double-cycle billing, capping late fees and making new account-holders be at least 21. But what’s relevant for this issue is that it “pushed cards towards a more simplified fee structure,” says Kelvin Chen, senior executive vice president and head of policy at the Consumer Bankers Association.

Before the CARD Act, there was a glut of what critics called fee-harvester cards, which charged high fees but had low credit limits. 

I found one example from 2007 of a card that ostensibly extended a $250 limit, but the customer was charged a $95 program free, a $29 account setup fee, a $48 annual fee and a $6 monthly fee upfront, leaving them just $72 in usable credit moments after signing up.

The CARD Act cracked down on that.

“Now, most cards generate revenue really off of just three or four revenue sources,” Chen says.

The first is interchange fees, which are paid by a merchant whenever a customer swipes their credit card there. These are percentage-based, usually between 1% and 3% off the transaction value. (BTW, if you’re interested in learning more, there’s a whole political battle happening over interchange fees — check out my 2023 piece on the Credit Card Competition Act.)

The second is from interest paid by people who carry a balance from month to month. This is credit card companies' main revenue source, which checks out: As of May, the average credit card interest rate nationwide was 21.51%, according to the St. Louis Fed.

The third is fees, a category that includes annual fees, or a specific sum a person pays a credit card issuer every year for the privilege of having their card. It's like a membership fee.

It’s all fun and games until my $550 annual credit card fee hits every August

And this is where the trend gets interesting. Over the past few years, the percentage of U.S. consumers who pay an annual fee has decreased — but the total amount of money paid in annual fees has more than doubled, going from $3 billion in 2015 to $6.4 billion in 2022, per the CFPB.

From the card issuer’s perspective, charging an annual fee attracts a more affluent customer. That’s an intentional choice, and one that benefits a company's bottom line, says Vrinda Gupta, CEO and co-founder at Sequin, a woman-focused debit card startup.

Credit card issuers want more affluent customers because they spend more than everyday customers, which means the companies can generate more income from interchange fees and interest. It’s allllll connected.

Obviously, not every credit card has an annual fee. (Money has a whole list of its favorite no-annual-fee credit cards, among them American Express’ Blue Cash Everyday Card and the Chase Freedom Unlimited.)

In fact, Chen points out that annual fees have become much less prevalent for subprime and deep subprime cards lately. But cards that do have annual fees are now targeted at superprime, upmarket borrowers. They also often have a minimum spend attached, meaning the cardholder has to put, say, $3,000 worth of purchases on it before unlocking certain bonuses.

Just one hangup. The average U.S. consumer has four credit cards, which means they’ve got a lot to pick from. If I’m a credit card issuer, how do I get wealthy people to sign up for — and regularly reach for — my credit card as opposed to another company’s?

Simple: Offer them exclusive perks.

The bottom line
(but please don't tell me you scrolled past all of my hard work)

Credit card annual fees are one of the major ways card companies make money in a post-CARD Act world. But it’s a two-way street: Gupta says issuers with high-fee cards “will strive to give you back that value for attracting a more affluent consumer who's going to be spending more on the product.”

So another reason credit cards charge annual fees is because it helps offset the costs of them offering all those cool perks...

...which will be the focus of another issue of Dollar Scholar.

Take My Money!
via Giphy

Smart MONEY MOVE
what do you do when a good car insurance rate is harder to score than Oasis tickets?

CaarAnswer: Shop around! Car insurance rates are rising, jumping almost 20% in the last year alone. That translates to an annual average cost over $1,700. There is good news, though, and it has nothing to do with the Gallaghers’ reconciliation: You may be paying too much. Comparing what other carriers have to offer is actually easy online, and it could potentially save you hundreds annually. How rock ‘n’ roll would that be?

Take a look at Money’s list of best car insurance providers.

ADVERTISEMENT

Receipt of the week
check out this wild celebrity purchase
Lewis Capaldi
via Instagram

Lewis Capaldi may have recently bought a £3 million ($4 million) house near Harry Styles, but the purchase I’m actually interested in happened at the movie theater. Last month, he ran into fans in London at a regular screening of It Ends With Us (he’s on the soundtrack). Capaldi not only took photos with his fellow filmgoers but also bought them concessions, which we all know is quite the investment. Extra butter, please, before you go.

Internet gold
five things I'm loving online right now
1
Author John Green somehow just made his first-ever PowerPoint (???).
2
Apparently Kid, who went viral in 2014 for his eminently quotable interview at a county fair on live television, is back a decade later! Noah Ritter, now 15 years old, keeps busy with high school sports but still makes time for a funnel cake with Grandpa Jack. My heart.
3
I don’t care about football, but I do very much care about NFL team-themed cheesesteak flights. (BTW, if you’re ever in Philadelphia, my personal favorite cheesesteak spot is Dalessandro’s. This is not an ad, but I lowkey wish it were.)
4
Did you know Donald Glover has a boba shop?

401(k)ITTY CONTRIBUTION
send me cute pictures of your pets, please
Lola
via Claire Miller
This is Lola. Lola is making this face because she just learned how much her credit card’s annual fee…line is rising this year.

See you next week.

P.S. Do you pay any credit card annual fees? When was the last time you made a PowerPoint (Google Slides counts, too)? Are you a football fan? Send feedback to julia@money.com.

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