The DO Lectures - Sometimes the worst of times...

178 page workbook

Hello there,

I don’t remember the day we lost access to our Facebook account. I don’t even remember the year.

What I do remember was that sinking feeling in my stomach – Grrrrr.

Is 9 am too early to cry at work? A decade of building a community day after day and then all gone in a day.

Oddly, it is a surprisingly simple thing to do.

- A member of the team got a new phone.

- Everything got transferred.

- Except one thing, and we didn’t notice.

That one thing was the authenticator app. The clever thing that gives you a unique code so you can access all your accounts. You know, that thing.

When they left, the phone was reset to factory settings ready for the next team member to join.

Then, it was just a matter of time before we discovered our fate…

One day, like any other, we went to log into our account and couldn’t.

Just like that, gone.

In that single moment, I made an important decision to double down on writing. And all roads must lead to our newsletter.

- It was not a bad day at all.

- It was a gift from the future.

- This was my lucky break.

I would never be dependent on a single platform again. I would use them. But with a single purpose to get people over to our newsletter.

Instead of buying attention with ads, I would earn attention with writing that set out to help and inspire the reader.

WRITING IS HOW YOU WILL WIN. BUYING ADS IS HOW YOU WILL LOSE.

The Do Lectures spent zero on social media advertising last month. The same as the previous month. And the month before that.

We grow by writing, by being useful, by understanding how to get attention.

On October 18th I am running my Micro Blog System workshop.

It is my last workshop for 2024 in London.

I can help you write to get attention so your business gets back to a good place.

Here are 3 simple reasons why writing is the one superpower that will help your business.

#1 You don’t need to grow your audience.

You probably have enough people who follow you. What you need to give them is more clarity about why you are different, and why that difference is of benefit to them.

You don’t have a sales problem.
You have a lack of clarity problem.
Hmmm.
You are writing and trying to be clever. Trying to be cute. Playing for likes. How is that working for you?

Do you know what the best writing is: It is clear.

#2 You don’t need to go viral.

Instead, you need to show up and tell your audience why you, why that benefit matters, why now.

And keep doing that.

You collect a small win. Each day. Every day.

The chances of you going viral are one in a million.

The chances of you getting a small win today are almost 100%.

Place your bet.

#3. Be specific.

Most people are vague when they write. Most people try to be for everyone. And, therefore, most people get poor results.

Instead, you must write to a tiny few about your ultra sub-niche.

You need to tell them in microseconds…

Is this for them?
What it’s all about?
And, what’s the clear benefit?

When you write with clarity you understand that attention is a race.

The starter pistol has sounded.
Clarity is how you win the race.
Clarity will grow your business.

My offer to you.

I have spent the last 9 months working on a course called Micro Blogs – How a 10-minute writing system will grow your business on LinkedIn.

Before I was ready to do this course, I wrote a book on it.
Before I was ready to do this course, I did 4 live beta tests to make sure it worked.
Before I was ready to do this course, I wrote a 178-page workbook.

I am ready to deliver the final one-day workshop to help you write with clarity.

Attention is paid with time.
In micro-seconds they decide.
Yes, clarity matters.

Hope this was useful, even if you can't join me on the day.

Best from the Far West,

David Hieatt
Co-founder.

P.S. You can buy attention with ads. Or you can earn it by writing with clarity. Long term, writing always get better results.

Buy Today

Location

Cecil Sharp House, 2 Regent's Park Rd, London NW1 7AY

Map & Directions.

FAQ's

Will lunch be provided?

Absolutely! Lunch, teas and coffees will all be supplied and included in the price.

What do I need to bring?

Your favourite pen and notebook, and yourself. Nothing more, nothing less.

Will there be time to speak directly with David?

The breaks in-between and also lunch is a great time for discussions. At the DO Lectures, we believe that the best conversations happen in the interim.