The Tilt - Price for Your Life AND Business

Calculate what you need and want.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

SEPTEMBER 20, 2024

View in Browser

Welcome to The Tilt, the newsletter for content entrepreneurs from Tilt Publishing. Together, we're redefining what it means to be a publisher.


5 things to do

The ‘Meantime’ Money Plan

Money. You can’t live without it, so you can’t sustain your content business if you don’t earn the revenue.

But how do you earn that “meantime” money when you have a small audience? Austin Church, consultant and author of Free Money: Nine Counterintuitive Moves for Life-Changing Freelance Income, says you need to set strategic prices. Then, on the content side, you should start charging for what people will likely buy – advice.

At the Content Entrepreneur Expo, he suggested every startup business owner do these five things to balance the meantime and the content business revenue:

1. Optimize prices on the service side: You'll make more money in less time by establishing better pricing on your consulting or service side of the business. Then, you can spend the newly freed-up time on the content side of the business.

2. Calculate your survival rate: Use these seven calculations to generate higher yet realistic hourly rates on which to base your service pricing. The first three include:

  • Survival number: How much does your life cost? Think personal life, business life, and taxes.
  • True availability number: How many weeks will you work over the next 12 months? How many hours in an average week? How many hours can I realistically bill? Austin calls this last number your effectiveness rate because you can’t bill for every hour worked.

For example, let’s say your hourly rate is $100. Of the 10 hours you work a week, you spend six hours directly on client work. So, your effectiveness rate would be $60. (The $600 earned from client work is divided by the 10 hours you spent on the business.)

  • Survival rate: Your survival number divided by your true availability number equals your survival rate.

3. Dream and actualize bigger: You don’t just want to survive; you want to earn additional money to move toward a lifestyle you really want. So, keep calculating.

  • Dream number: What’s the total amount you want to make in a year?
  • Dream rate: Divide your dream number by your total available hours to know the dream hourly rate that covers your immediate needs and helps you progress on long-term goals.
  • Pessimistic price: Your dream rate exists in a dream world. Account for human nature, such as delays, revisions, communication hiccups, etc. Add up the time for the project. Multiply it by your dream rate. Then, add 20% to account for the inevitable “bad behavior” that will happen.
  • Weirdly precise: If your pricing ends in round numbers, turn the zeroes into weirdly precise numbers. So if it’s $500, charge $575, or make it $10,125 instead of 10K. The incremental increases won’t lose you the client, but they will add up over a year.

Austin says you probably won’t be able to get your dream rate for every project right out of the gate, but you can move closer to it with each new project.

“We’re all better advocating for ourselves when we have an emotional attachment to the outcome. But if the number really was arbitrary, it’s no surprise that our belief in those prices is wobbly,” Austin says.

4. Treat advice as a content product: Spend time on the content side of the business to offer content products that will return revenue even if your audience is small. Advice works well in many content product forms. For example, you could sell one-off strategy sessions and offer premium one-on-one coaching.

To determine what advice would sell, ask yourself these questions:

  • What are my top 10 pieces of content?
  • Why did they resonate with my audience?
  • What smaller symptom problems do they have?
  • Based on your experience, what’s the right order for solving them?
  • What bigger root problem do they need help with? And what’s the transformation?

With those answers, you can create content products that take them along that path to transformation. Think about a low-, mid-, and premium-price point offerings. And don’t shy away from charging a high price, thinking people won’t spend that much. You may be surprised like Austin was when he started doing that.

5. Build a funnel: Create a business path to turn the audience into buyers. Here’s a simple way to nurture them to the sale:

  • Publish posts about your signature offer.
  • Invite people to schedule a discovery call (free “strategy call”).
  • Get the yes and send the payment link.
  • Downsell to a one-off coaching session.
  • Invite them to apply for your premium signature program.

You also can promote your content products by publishing a post about the low-tier product (and pinning it to the top) on social media emails. Add a booking link to your email signature. Email your subscribers about your premium program before you launch it in your newsletter. Get creative.

– Ann Gynn

Austin was one of the first Tilt Publishing authors. Interested in learning how you can be the next? Start here.


5 things from the tilt

  • New Tilt Publishing author launch! Check out Pam Didner's The Modern AI Marketer companion books.
  • Join the Tilt Your Business podcast live at 12 p.m. US EDT Tuesdays for advice on how to grow your content business.
  • Joe and a friend toured Graceland, the home of the King, and learned an incredibly valuable lesson. (Content Inc.)
  • Joe and Robert discuss OpenAI's new Strawberry update, cover the TikTok trial, and Insta's new teen format. (This Old Marketing)
  • How do you feel about AI’s impact on content? Take this survey to share your thoughts, and you’ll get to see how your peers feel when the report is published. It’s not our survey, but we always like to support Tilt community members in their endeavors.


5 things to know

Money
  • Conversion aid: Patreon now automates promotion to convert creators’ free audiences into paid ones. Its autopilot feature predicts which members are most likely to upgrade and sends them discounts via email. Testing shows a 19% conversion in membership upgrades. [Tech Crunch]
    Tilt Take: Glad to see a platform helping entrepreneurs get paid and still keep direct access to their subscriber base.
Audiences
  • See this: Substack creators will soon be able to livestream and engage with fans in real time without relying on a secondary platform. Subscribers will get notified when the creator goes live, and the recordings will be available to the creator for later use. [The Verge]
    Tilt Take: Real-time interactions can go a long way in building and growing your relationship with the audience.
  • Listening trust: New research finds 85% of US registered voters surveyed say they trust podcasts more than any other news and information source, and 63% agree that podcasts have changed their opinions on issues or topics in the news. [Sounds Profitable]
    Tilt Take: Maybe that trust comes in part from the more intimate content experience.
Tech and Tools
  • Text video: YouTube’s new AI tool Veo will launch later this year and will let creators make six-second video clips with just a text prompt. [CNET]
    Tilt Take: They’ll label the videos so the AI use is transparent. Will viewers even care?
And Finally
  • Training aid: LinkedIn’s updated user agreement reveals it uses everything users post publicly to feed its AI tools. [Social Media Today]
    Tilt Take: Your content is valuable to social media platforms for more than monetization. Yes, users can opt out, but most won’t.


Please Help Spread The Tilt Message!

Share The Tilt Newsletter with other content creators.

Your unique link: https://www.thetilt.com?rh_ref=1c5f8ff0

Or share via Twitter, LinkedIn, Facebook, or email.

Older messages

Surprise!

Tuesday, September 17, 2024

Should you deceive your viewers for two years? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

AI Can’t Do This

Friday, September 13, 2024

What content product must be led by a person? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3 Less-Expected Ideas for a Great Book Launch

Tuesday, September 10, 2024

Launch day isn't the time to start marketing. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Don’t Act Like a Professional Content Creator

Friday, September 6, 2024

It's a mistake to think of yourself as a content creator. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Accessible Content Allows for Bigger Audiences

Tuesday, September 3, 2024

Make these simple fixes to create accessible content. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

• Promo Super Package for Authors • FB Groups • Email Newsletter • Tweets • Pins

Wednesday, December 25, 2024

Newsletter & social media ads for books. Enable Images to See This "ContentMo is at the top of my promotions list because I always see a spike in sales when I run one of their promotions. The

Wardley mapping the LLM ecosystem. @ Irrational Exuberance

Wednesday, December 25, 2024

Hi folks, This is the weekly digest for my blog, Irrational Exuberance. Reach out with thoughts on Twitter at @lethain, or reply to this email. Posts from this week: - Wardley mapping the LLM ecosystem

🤝 Where the Magic Happens as a Biz Buyer

Tuesday, December 24, 2024

For Goodness' Sake, Know Why You're Doing It Biz Buyers, If you're new here, welcome to Main Street Minute — where we share some of the best tips, tools, and ideas from inside our Main

• New Year's Day Newsletter Promo for Authors ● Reserve Your Spot

Tuesday, December 24, 2024

Book Your Spot Now in Our New Year's Day Holiday Books Email Newsletter ! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Book Your Spot in Our New Year's Day Email Newsletter Enable Images

24 SEO Tips for 2025 (Free PDF Inside)🎄

Tuesday, December 24, 2024

New year, new strategy – your guide to 2025 SEO success is here! Hi Reader, Merry Christmas! 🎅✨ I hope you're enjoying a cozy holiday season. As we look toward 2025, it's the perfect time to

Why The American Military Pretends to Track Santa Claus

Tuesday, December 24, 2024

They know when he's been sleeping, they know when he's awake. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

• Affordable Kindle Unlimited Promos for Authors •

Tuesday, December 24, 2024

Affordable KU Book Promos "I'm amazed in this day and age there are still people around who treat you so kindly and go the extra mile when you need assistance. If you have any qualms about

Level up like you are using cheat codes 🎓

Monday, December 23, 2024

Become CXL certified ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Reminder - Our best price yet💥

Monday, December 23, 2024

Get 13 months for $99 per month ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Jólabókaflóð

Monday, December 23, 2024

It's Icelandic and it's awesome. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌