Marketing with no money, in a pandemic 🏋️

Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here.

 Startup Life 

 

Post-lockdown Ayahuasca retreat; why not?


Spanish startup PlayaMedia is hoping to celebrate emerging from lockdown in style: the team has a company retreat scheduled β€” to take the most powerful psychedelic substance out there. 

This isn't the way most founders nurture company culture, but perhaps PlayaMedia CEO Julius Dreyer is onto something...

Tim Smith investigates.

🎈 Are you improving people’s quality of life? πŸŽˆ

 

Do you want to test and launch your solution with an international partner? The Ageas INsure Open Innovation Program is offering to fund your proof of concept β€” and, if it’s successful, help you scale up internationally.

Calling startups working on the future of healthcare, tech for insurance or wellbeing.

Find out more and apply here. [Sponsored post]

 Marketing 

 

Why you might want to splash the marketing cash


It might not seem like it, but now could be a really smart time to dial up your startup's marketing.

Costs are low, competition is relaxed, and customer habits are changing at crazy speeds. Heck, even running a TV campaign might not break the bank.

Find out which channels are cheap right now β€” and what you can do for free. 

πŸ‡¬πŸ‡§ Meet the North's top tech businesses πŸ‡¬πŸ‡§

 

Not all pioneering technology companies are born in London. 

The fast-growing businesses of the North could soon give the capital's startups a run for their money.

Discover who they are at the first virtual Northern Tech Awards on May 27. Read more here. [Sponsored post]

 Startup Life 

 

Be the best (remote) mentor


Plenty of founders need their mentors now, more than ever β€” but offering support remotely isn't exactly a piece of cake. 


Six experienced mentors share advice for digital mentoring, from avoiding holding mentoring sessions after back-to-back meetings to checking in regularly and setting clear goals. 

Pick up some tips.

 Funding 

 

How to apply to the Future Fund


The Future Fund, the UK government's Β£500m co-investment fund to help startups weather the Covid-19 storm, launches today. 

Investors will have to apply on behalf of startups, startups will have to be a registered UK company, the scheme will not (after all) be EIS compatible and the funds will be paid out via solicitors.

Here's what you need to know if you're applying.

πŸŽ’ Sifted Talks: What's happening to the talent market? πŸŽ’


Is now a great time to be hiring? Is there less competition than usual for great talent? And how can you keep the brilliant people already in your team happy while working remotely?

We'll cover all this and more on our next online panel discussion with:

 

- Keji Mustapha, Head of Network and Brand, Connect Ventures
- Sam Franklin, Cofounder and CEO, Otta
- Mark Seemann, Founder and CEO, StaffCircle

Thursday 21 May | 12.30pm BST | Sign up here.

News that matters


πŸ›΄ The great UK e-scooter race. Plans for Britain to launch e-scooter trials next month has startups like Bird, Lime, Voi and Tier racing to get their electric vehicles on the UK’s streets.


🀝 Benedict Evans, of newsletter and Andreessen Horowitz fame, has joined EF. He's taken up a role as a venture partner, advising the company builder's existing portfolio and future cohorts. 
 

πŸ›΅ Finnish food delivery company Wolt has raised β‚¬100m in a 'coronavirus round'. β€œWe would not have raised this round if it wasn’t for the global Covid-19 crisis and the potential downturn we see in the near future,” CEO Miki Kuusi said. Existing investors EQT Ventures, Highland Capital, 83North and ICONIQ weighed in, joined by newbie Goldman Sachs. πŸ‘‰ For more on how Europe's food delivery firms are holding up, see our analysis here.

❌ Uber lays off a further 3,000 employees. Just weeks ago, the ride hailing firm let go 3,700 people. Uber has now cut its total workforce by around 25%. 


πŸ‘‹ Monzo has lost another member of its C-suite. Chief credit officer Tim Trailor (previously at Klarna) has joined Credit on Tap, where he'll be helping dish out loans under the coronavirus business interruption loans scheme (CBILS). 

πŸš— Upgrading the production line. Arculus, a startup which is bringing robots to factories to make manufacturing less linear and more modular, has raised €16m from Atomico. 

πŸ’° Paris-based Pennylane has raised €4m. It helps other startups to manage their admin (and doesn't seem to know how to employ women). Seed funding comes from Global Founders Capital, Partech and Kima Ventures.

Head of Product Marketing, N26, Berlin
Sales Operations Analyst, WhiteHat, London
Technical Recruiter, Tractable, London
Junior/Mid UI Graphic Designer, Citymapper, London

Check out our jobs board if you are looking for a job in fintech or product.

Sifted Suggests 

 

🎧 Angel investors, VC twitter and diversity debates. Listen to Northzone's Paul Murphy and Sifted's Amy Lewin discuss the big startup stories of the week on the Secret Leaders podcast.


πŸŽ’ How to talk to VCs. A smart guide on how to adapt your communication depending on the kind of VC you're pitching to. 

πŸ™… A lesson in how not to write a job spec. Revolut is hiring for a head of engineering β€” but don't think about applying unless you won a string of maths, physics or engineering prizes at school and uni. Yes, really.

🀨 Are you getting paid enough? If you work at a London startup, find out how your pay compares to others with similar roles and experience. From recruitment platform Otta.

Sifted resources

Amy Lewin
Deputy Editor


Get in touch with her at amy@sifted.eu.
She loves a bit of reader feedback.
Follow the whole Sifted team for news and views: 
@MStothard@amyrlewin@maijapalmer@i_woodford, @Marie_a_Paris@KitGillet@timmpsmith, @connorbilboe@MimiBilling@kittygknowles@johnthornhillft
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Older messages

Monzo's 40% valuation drop 😬

Monday, May 18, 2020

Clubhouse copycats | Wearables to keep coworkers away | Common early-stage founder mistakes Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here. Fundraising

Why tech still doesn't understand periods 🩸

Friday, May 15, 2020

Contact tracing apps won't work | Robot Covid-19 cleaners | How to unlock lockdown Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here. Opinion Why is

Unmissable virtual events: a list 🎪

Monday, May 11, 2020

Revolut hype | Virtual events | Women in fintech Fintech Europe's female fintech leaders to watch Struggling to think of many women in top positions at fintech? You're not the only one — gender

Digital banks struggle across the pond 🇺🇸

Friday, May 8, 2020

Future Fund battle | Talent relocation made easy | Dodgy investors Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here. Investment How to avoid cowboy

Banking the ultra-wealthy ⛵

Wednesday, May 6, 2020

Back Market raises $120m | Robots rule post-Covid | Germany's startup support plan Sifted is the FT-backed media site telling the untold stories of European tech. Subscribe here. Fintech Banking

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