💥 $175,461 and 12,631 Subscribers From a Google Document - CreatorBoom

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Olly Richards hugely successful lead magnet was published as a Google document.

"He threw on his dressing gown, grabbed a bowl of dry Weetabix, and blasted his favourite EDM tracks every morning on TikTok. He was dancing in his living room in his dressing gown eating his breakfast."

"TikTok loved it. Instagram followed. Fish’s weirdness went viral. He racked up over 1 million followers so far. He was signed to one of the biggest DJ agencies. Promoters from the biggest festivals in the world flocked to book him. Fish rocked three shows at Glastonbury and closed the main tent at Creamfields."

Directories are a great creator business model. This one was built in a few hours and populated with automations.

A popular directory can sell premium listings and is a great way to generate leads for another service you offer.

Who you know, not just what you know.

"He followed a simple playbook: Build a relationship that made those creators want to see him succeed. Give them something valuable to share with their audience. Make sure that sharing led to a positive business result for them."

 

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