Creator Wizard - 🧙‍♂️ Turn a $5K deal into $60K

Hey there,

A creator I was coaching had a brand reach out wanting to collaborate but only had $5,000 left in its quarterly budget.

The problem was that this creator usually charged $10,000 for the requested scope of work (SOW).

At this juncture, most people typically do one of three things:

• Accept the $5,000 for the full SOW/terms (conceding nothing)
• Say no (politely)
• Say no (rudely, publicly dragging the brand for lowballing them)

This creator was leaning toward the second option.

Instead, I proposed a simple solution:

“Since the brand seems to have budget constraints, why not allow them to pay $5,000 now and the remaining $5,000 next quarter?”

The creator was skeptical that having flexible payment terms would make any difference.

Want to know what the brand said?

“You would do that for us?! We didn’t even know installments were an option! In that case, can we do a 12-month deal at $5,000 a month?”

If you can empathize with brands and help them creatively navigate internal red tape, you’ll be shocked at how quickly everyone’s priorities will align. 👍

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Final session of Brand Deal Wizard!

Have a wonderful day...

✌️ -Justin