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Hello, GrowthHackers!

Welcome to this week’s GrowthHackers Newsletter – packed with growth strategies, must-know industry updates, and game-changing tools to accelerate your success! Plus, check out step-by-step tutorials to sharpen your skills. Ready to dive in? Let’s get started! 🚀

In this edition:

🔥 Discover a New Way to Use ChatGPT
🚀 The Fastest Way to Hack Growth
🔍 AI Search Coming to Google
📊 Simplifying How to Explain A/B Tests
🕵️‍♂️ Auto-Track Your Competitors with AI
🎤 Insider Tips from Tinder’s Growth Lead

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Ready to revolutionize your workday with AI?

Discover the key to unlocking unparalleled productivity with HubSpot’s free guide to using ChatGPT at work. You’ll find practical insights, useful integrations, and 100 prompt ideas to help you unleash the power of AI for a more efficient, impactful professional life.

Download the free guide and level up your AI game today!

📅 Upcoming Event: 🚀 Every day, we rely on growth tactics to improve campaigns, departments, and organizations. But what if there was a faster way? Join us next Wednesday, October 9th at 9 a.m. PT for a live webinar with M&A expert Peter Lang to discover how programmatic acquisitions can double or triple your growth in half the time. Learn step-by-step tactics to acquire companies not just for their cash flow, but for their traffic-generating assets. If you’re ready to scale faster, this is the session for you.

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🚀 What's New?

💡 Google Expands AI Search with Ads: Google is introducing ads to its AI-generated summaries, or AI Overviews, as part of its strategy to expand AI’s role in search. Mobile users in the U.S. will soon see sponsored ads embedded in these summaries, which will be labeled “Sponsored” and linked to existing Google Shopping and Search campaigns. Alongside this, Google is rolling out AI-organized search result pages starting with a few query categories. While these changes boost user engagement, especially among younger audiences, concerns are rising about how AI Overviews may impact publisher traffic and ad revenue.

🖥️ OpenAI Launches ‘Canvas’ for Writing and Coding: OpenAI introduced Canvas, a new way to interact with ChatGPT designed for writing and coding projects. This interface allows users to generate, edit, and highlight specific sections for revisions, allowing users to fix parts of an output. Currently, ChatGPT Plus and Teams users have access to Canvas in beta, with Enterprise and Edu users gaining access next week. OpenAI plans to make the feature available to free users once it’s out of beta, expanding its reach to a broader audience.

🔥 WordPress vs. WP Engine: What’s Happening? A clash between WordPress co-founder Matt Mullenweg and hosting provider WP Engine has left many WordPress users in limbo. WP Engine has been banned from accessing core WordPress resources, disrupting thousands of websites that rely on its hosting services.. This conflict could force many to explore new hosting options, sparking concern across the digital community.

PS: Time is running out of you to participate in The State of Growth Survey and share your insights with the world of growth.

TOOLS

🛠️ Trending Growth Tools

MEGA SEO: Automate your SEO from end to end. Get 100s of fresh, SEO optimized posts sourced from novel sources, like Reddit and YouTube, and post them to your blog in 1 click.

Editapp: Editapp is your new tool to create pitch decks. Embed prototypes, calendars, demo videos - directly in your deck and track insights to adapt your pitch and raise funds.

Hedy AI: Meetings just got hacked. Hedy is your personal AI coach that analyzes your meetings and lectures in real-time, providing instant insights, answers, and suggestions.

TUTORIALS

🧭 Guides & Tutorials

How to talk about your A/B tests in an engaging way to stakeholders
How to create a 1-page GTM strategy
How to create an AI automation to track your competitors + your brand
How to build an automated lead scoring system with ChatGPT even if you are a beginner

Want to learn more about using AI for marketing? Check our Certification Program

🤖 Prompt Of The Week

Define Your Unique Value Proposition

Whether you’re considering a side hustle or ready to go all-in on your business idea, tools like ChatGPT can help you to validate it before you launch. Use this prompt to define your unique value proposition—how you’ll stand out from the competition.

Prompt:

“I am launching a business and want to define its unique value proposition. The business will [brief description of your business idea]. I’d like your help to identify what sets my business apart from competitors, considering factors like product or service benefits, market gaps, and any unique features or value it offers. Can you guide me through a process to craft a compelling unique value proposition?”

Source

COMMUNITY

A Masterclass in User Growth

We hosted an awesome conversation last week with Sandhya Ganesh, User Growth Product Lead at Tinder, and it was packed with valuable insights! Sandhya broke down what really sets growth roles apart from traditional product management, shared her go-to strategies for balancing user acquisition and retention, and even helped us understand how to identify and measure that elusive AHA moment in your product. This session was driven by our community’s questions, making it super relevant and practical. If you’re looking to level up your product growth game, this replay is definitely worth watching! Catch the replay

💬 Forum

Q. How do you balance product development with customer acquisition in the early stages of your business? Which one did you prioritize first?

A. "In the early stages, balancing product development with customer acquisition can be tricky. My approach was to focus on getting a minimum viable product (MVP) out as quickly as possible to start gathering user feedback. I found that having real users helped validate features and gave me the opportunity to iterate based on actual needs. It’s tempting to perfect the product first, but involving customers early gives you both direction and momentum."

💬 Join the discussion

Q. “What kind of partnerships or collaborations have helped you grow your product/service/channels? How do you approach cross-promotions or co-branded content with other businesses?” 💬 Join the discussion

Have a question for the community? Post it now!

❝

“What you do today will either push you closer to your goals or keep you where you are. What can I do today that will get me closer to my goals?"

André Casal, Community Member

COMMUNITY

📝 Member Posts

The Real Story Behind WP Engine and WordPress: What Happened and What It Means for You and Your Website

By Ivana Poposka

A recent conflict between WP Engine and WordPress has caused a stir in the digital community, leaving thousands of users uncertain about their next steps. Many WordPress websites, both personal and business, have been forced to seek new hosting providers. In this post, we provide a detailed overview of the situation, outlining the key changes and offering practical advice on how to navigate this challenge to keep your business running smoothly and growing.

The F.O.C.U.S. Approach to Starting a Role in Growth Marketing

By Justina Gralinska

Just started a new role as a Growth, Demand or Field Marketing Leader and not sure where to begin? Don’t worry - all you need is a little FOCUS to get on track! Here’s a simple framework I've come up with to help you navigate your first steps with confidence.

Ready to Share an Insight with GrowthHackers Community?

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