Taggun is a simple OCR API SaaS making $31k/month.

The biggest lesson from it’s success?

Your startup doesn’t need to be fancy.

You just need to build a simple solution to a painful problem.

Taggun is a simple API app that other apps can use to extract accurate information from invoices and receipts.

Taggun has a wide range of features, and you read how it works in the detailed case studies on their website. But a few things stand out -

• They automate the menial boring work for big companies.
• They offer custom models for their larger custoemers.
• The customizations they build for one customer, end up being re-used by other customers.

These are the custom AI models Taggun built for a financial company Ramp.

Pretty sure they can re-use these models for other customers as well, while still offering them a customized experience.

I like to call this Standardized Personalization.

Where on the back-end, your implementation of a solution is standard and repeatable, but on the front-end you’re able to offer a truly personalized experience.

When you offer a personalized experience, you can charge a lot more, because it’s not a cookie-cutter experience anymore.

I’ve written more about standardized personalization here.

My favorite lesson from Taggun’s success is the founder’s hustle -

He didn’t get any traction.

For 1 year…

But he kept going and kept trying different channels before starting to see some traction.

After reading so many of these stories, I’ve come to accept that all of us are going to have that year or 2 of pure struggle and failure. So it’s best to start taking action and dive deep into it instead of trying to avoid it.

Top Lessons

• You don’t need a fancy idea, you just need a simple solution to a painful problem
• The value in SaaS is to automate the tedious work for businesses
• Provide personalization and customizations.Can’t charge a lot more for that
• The struggle is part of the game, don’t be turned off by it.
• Be prepared for at least a year or 2 of challenges.

You can read the initial Taggun journey in the 6 public posts the founder has written on Indie Hackers.​

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From the vault -

3 random post from the Superframeworks archives -

• ​399 SEO Clicks in 4 weeks | Here’s What I’ve Learned So far​
• ​$100M Offer Book Summary​
• ​$5800+ MRR Auto Swiping Tinder​

🔗 Super Links

Useful links you don’t want to miss -

• ​"The Law of Shitty Click Throughs" - Why all Product Hunt clones will fail - me
• ​Idea to 5 figure exit with AI baby generator - Yifan Goh
• ​Genius SEO Hacks to go from 0 to $55M with Omnisend founder - Nathan Latka | YT
• ​How to figure out what people want - Dan Shipper
• ​How to Build a SaaS Factory - Ship 10x Faster - Simon Hoiberg | YT

Last week’s top link -

• ​The worst news for my microsaas I could think of: - John Rush (Platform Risk)

🤗 How can I help?

Whenever you’re ready, here’s how I can help you -

• ​Join the tiny community for your big dreams -
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  • Co-working sessions and a peer accountability group with weekly checkins 💪
  • Courses, Tutorials, Workshops on topics like SEO, Copywriting, Landing Pages, and more so that you keep growing 🚀
  • And lots more!
• We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!​
• ​Get Copy OS - A complete system to write high converting copy (Like a Pro!) - 800+ users and 17 5 star review!
• ​Make money with words: Find your voice and monetize your writing

Thanks,

Ayush 🙏