Morning Brew - ☕ Cloud conundrum

AI brings some computing down to Earth.
Advertisement
October 16, 2024

Tech Brew

Cisco

It’s Wednesday. The enterprise debate over on-prem vs. cloud has been roiling for a while, but AI seems to have settled it: It’s neither. (It’s both!) Tech Brew’s Patrick Kulp has some notes from Cloudera’s New York conference.

In today’s edition:

Patrick Kulp, Katie Hicks, Annie Saunders

AI

The ‘early primordial soup’

Cloudera HQ Michael Vi/Getty Images

With businesses debating whether to host and run the latest wave of AI in the public cloud, in a private cloud, or on-premises, Cloudera is betting on a bit of all of the above.

The company, which offers a hybrid approach to data storage, recently collaborated with Nvidia to roll out a new service that makes it easier for enterprises to build and deploy AI models as the 16-year-old platform continues to remake itself for the AI age. The move, announced at a conference in New York this month, comes on the heels of Cloudera’s June acquisition of Verta, a startup that helps customers manage machine learning models.

Cloudera is building up these tools as CEO Charles Sansbury claims a shift is taking place in how large companies think about their computing needs. Energy and compute costs are driving more global corporations to run generative AI applications on-premise rather than in the cloud, he said.

“A year ago, if you’d asked these large global customers, ‘What does your endpoint computing architecture look like in five years?’ they would have said, most of my workloads are moving to the cloud. Just in the past year, that tune has changed dramatically,” Sansbury told Tech Brew. “Generative AI-based applications for large companies will run on on-premises hardware, not on-cloud, for purposes of control, security, but also cost.”

Keep reading here.—PK

   

Presented By Cisco

Go further with generative AI

Cisco

AI

Stakes for VCs

A virtual gavel disintegrating into code Imaginima/Getty Images

An administration change in Washington could have big consequences across the startup scene in Silicon Valley.

While perhaps not the concern of the average voter, tech topics like an emergent regulatory regime around AI and funding of green tech projects will be on the ballot next month. A new research note from PitchBook attempts to break down what a win for each major political party could mean for different areas of startup funding.

The election has already drawn new political battle lines within the tech industry. Long a Democratic Party stronghold, some of Silicon Valley’s big names have endorsed Donald Trump in recent months, including Marc Andreessen, Elon Musk, and venture capitalist David Sacks, citing stances on tech like cryptocurrency.

Gridlock guaranteed: PitchBook’s report notes that it will likely be difficult even for a party that controls both houses of Congress to take big legislative swings outside of the budget reconciliation process, in which bills like the Inflation Reduction Act have passed with fewer votes than would otherwise be needed thanks to the bypass of the Senate filibuster.

Mixed control of the Oval Office and the two houses of Congress could leave more room for statehouses to fill the vacuum, the report said, as state laws already have on many AI-related issues amid stalled federal regulatory efforts.

Keep reading here.—PK

   

AI

Expansion

An arm holding a phone screen with a Meta logo Sopa Images/Getty Images

Meta’s pivot to video continues.

The company, which said that 60% of users’ time spent on Facebook and Instagram is on video content, introduced new tools for advertisers during this year’s Advertising Week. Those tools include:

  • A tool called Video Expansion that will give users the ability to expand video content by “generating unseen pixels in each video frame to expand the aspect ratio,” similar to the company’s existing Image Expansion tool, and the ability to make video content from static images using generative AI.
  • The ability for advertisers to integrate creator content into collections ads on Reels and “additional surfaces.”
  • A Partnership Ads Hub, which will house all partnership ads tools, including creator campaigns, on a single page in Ads Manager.

Meta also touted its new, full-screen video tab for Reels on Facebook, which was first announced at its Facebook IRL event in Austin, Texas. At a press event earlier this month, Nicola Mendelsohn, head of Meta’s global business group, emphasized the “diversity of ad formats” opened up by full-screen video, including standalone video, carousel ads, in-stream ads, and overlay ads.

Keep reading here.—KH

   

Together With HSBC

HSBC

BITS AND BYTES

Stat: 17%. That’s how much US electricity demand could be consumed by data centers by 2030, the Washington Post reported, citing research from Bloomberg Intelligence.

Quote: “People want to wear AirPods—my kids would want them…That attitude shift is a big deal.”—Nicholas Reed, an audiologist and epidemiologist at New York University’s Langone Health, to the New York Times on the ability of AirPods and similar earbuds to serve as hearing aids

Read: The shady origins of the climate haven myth (Vox)

A better way to get away: Ready to plan your next trip? Mindtrip can help. This AI assistant helps you plan and organize your travel in one place. Learn more.*

*A message from our sponsor.

JOBS

When’s the last time you landed a job by applying cold? We’ve partnered with CollabWORK, the first community-powered hiring platform, to bring you curated jobs from companies looking to connect with Tech Brew readers—apply below!

SHARE THE BREW

Share Tech Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:
emergingtechbrew.com/r/?kid=303a04a9

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2024 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Strong pour

Sunday, October 20, 2024

Inside 818 Tequila's plans to “democratize” the influencer experience. October 16, 2024 Marketing Brew It's Wednesday. And it's been a bad week for meat. Listeria concerns have prompted a

☕ Little shops of horror

Sunday, October 20, 2024

Horror movies with a retail theme. October 16, 2024 Retail Brew presented by Twilio Hey, hey. Target announced it's partnering with Taylor Swift on Black Friday for two retailer-exclusive releases

🛒 No More Spooky Abandoned Carts!

Sunday, October 20, 2024

Join us on October 22nd. Checkout Checkmate: Mastering E-Commerce Conversion Register now October 22nd, 2024 12:00 - 12:40 pm ET Hi there, What's worse than watching a customer walk out of your

☕ Now in color

Sunday, October 20, 2024

ROYGBIV comes to the Amazon Kindle... October 17, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Grayscale Investments Good morning. There's a chill in the air, lips are getting

☕ Ad habits die hard

Sunday, October 20, 2024

'Execution mode' for in-store retail media. October 17, 2024 Retail Brew Hello, it's Thursday, and we wondered, have you ever had a pizza emergency? Well, worry not, because as part of its

You Might Also Like

Google plans departure from Seattle’s Fremont neighborhood | Microsoft's quest for a quantum leap

Saturday, March 1, 2025

Seattle-area sisters lead stealthy social commerce startup ADVERTISEMENT GeekWire SPONSOR MESSAGE: SEA Airport Is Moving from Now to WOW!: Take a virtual tour of what's coming. TODAY'S TOP

Crypto Rout Wipes Trump Gains | SEC’s Crusade On Crypto Ends

Saturday, March 1, 2025

Bitcoin retreated more than 25% from its all-time high on Friday. Forbes START INVESTING • Newsletters • MyForbes Nina Bambysheva Staff Writer, Forbes Money & Markets Follow me on X and Forbes.com

Survive Trump's speech with friends (and facts).

Saturday, March 1, 2025

Live chat his Joint Address to Congress w/ us 👉 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Guest Newsletter: Five Books

Saturday, March 1, 2025

Five Books features in-depth author interviews recommending five books on a theme Guest Newsletter: Five Books By Sylvia Bishop • 1 Mar 2025 View in browser View in browser Five Books features in-depth

Brutalist architecture in the spotlight

Saturday, March 1, 2025

+ Greenland's hazardous landscape ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What the Strategist Editors Bought in February

Saturday, March 1, 2025

Plus: What Rebecca Black can't live without. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.

YOU LOVE TO SEE IT: Microplastics Meet Their Match

Saturday, March 1, 2025

Your fruit bowl comes to the rescue, traffic tax hits the jackpot, anti-abortion activists get buffered, and the Granite State goes green. YOU LOVE TO SEE IT: Microplastics Meet Their Match By Sam

Revenge Tour

Saturday, March 1, 2025

March 01, 2025 The Weekend Reader Required Reading for Political Compulsives 1. Musk, DOGE, and the AI-Fueled Plot to Fire Everybody MAGA takes a cue from big tech and embraces post-human politics.

Weekend Briefing No. 577

Saturday, March 1, 2025

The State of Startup Funding -- Creative Flow Mystery -- I Once Was Blind ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Your new crossword for Saturday Mar 01 ✏️

Saturday, March 1, 2025

View this email in your browser Challenge yourself — and your friends — with our latest crossword. We have six new puzzles teed up for you this week! You can find all of our new crosswords in one place