OCTOBER 15, 2024

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Welcome to The Tilt, the newsletter for content entrepreneurs from Tilt Publishing. Together, we're redefining what it means to be a publisher.

7+ Challenges Solved by AI

When you think about getting an AI assist in your content business, don’t think about the tools.

Your first thought should be identifying the problems you want to solve and the jobs you want it to do, says Jordache Johnson, founder of the Never Tech Behind community, in his CEX presentation.

“The tools are a solution to a use case,” he explains. “If this is what’s working in my business, how do I figure out how to make that work better?”

Using your strong foundation of the business, you are ready to embrace the power of AI to elevate your work and grow your brand.

Read through every question, even if you don’t think it applies to you. Many of the tools can be the answer to other questions, too.

How can I stay on top of trends and industry-related content?

​Feedly (free; paid plan pricing not listed) aggregates content. You can create categories or topics, and Feedly will pull from your go-to sites and others to share the latest.

Jordache uses Feedly to aggregate the newsletters he subscribes to by sending all those emails to Feedly.

How can I get the most from conversations, meetings, and presentations?

​Otter.ai (free; paid plans start at $16.99/month) interprets the data you feed into it. Jordache says he doesn’t take notes when listening to a presentation because Otter is running. It provides a transcription and gives a summary, action items, and an outline of the presentation.

You also can use Otter for conversations and meetings. It has a tool that connects to Zoom.

Jordache says recording prospect calls using Otter allows you to create a library of reference material directly from your audience’s mouths.

He also uses Otter as a “word vomit” tool – recording his stream-of-consciousness thoughts as he’s walking and asking it for a summary and action items later.

How can I get more from listening to podcasts?

​Snipd (free; paid plan pricing not posted) can help podcast listeners extract more value from the experience. “There’s so much gold in podcasts,” Jordache says.

But you likely don’t pause, take a note, rewind to make sure you got it right and hit play, then repeat the process when you hear another good point.

Snipd lets you hit a button to “snip” the content. The tool goes back about 20 seconds and saves the audio from that point to where you hit snip. Jordache connects his snippets to the Notion app to maximize productivity.

Snipd also provides chapter breakdowns like YouTube and summaries of the podcasts.

How can I create videos without spending a lot of time editing them?

​Descript (free trial, paid plans start at $19/month) has a wealth of editing resources. Jordache says he usually uses two features – the one-click-to-add studio sound and another click to remove filler words like “um” and “uh.”

The tool can work for online courses, coaching calls, and other video content.

How can I more easily create all the ancillary content from my podcast or video?

​Castmagic (free trial; plans start at $19/month) lets users build prompt chains – action items – that the tool will execute after you upload a video or audio file.

You could upload your podcast episode and break it into chapters, write a summary, create the distribution newsletter, and publish the social posts.

It also can help with coaching calls. You can set it up to summarize the call, identify key steps, and list action items that can be sent to the client and you. And if you use it for customer-related calls, you can build a library of content about what your clients want, common problems, challenges faced in overcoming them, etc.

How can I add audio versions of my text-based content without recording each article?

​Eleven Labs (free, paid plans start at $5/month) asks for three hours or so of your voice and, in return, delivers your customized AI voice. Jordache says he knows a creator who publishes a daily private podcast for her membership, uploading her script and having Eleven Labs convert it to audio in her voice.

You could add an audio player at the top of your blog posts and have “you” read the article. You also could use it for videos where you write a script and lay your AI audio over the B roll images.

I know I need an operations manual, but where do I start?

​Guidde (free, paid plans start at $16/month) is a Chrome extension that will follow what you do. Go through every step, and Guidde will create videos of what you’re doing that can be stitched together to show the process.

But it goes further, creating descriptions of what’s happening, taking screenshots, and highlighting where you click so others can see the process.

You can use this to build a standard operating procedure and create a more robust onboarding experience for customers.

Jordache has another piece of good advice for content entrepreneurs: Don’t adopt all these or other tools at the same time. Pick the one or two that will be most helpful to your business and focus on learning and using those first.

After all, you don’t want to create a new problem – too many AI tools, too little time to learn them – to solve.

– Ann Gynn

supported by: Unlock the Power of Paid Membership Ready to grow your content business? Memberful makes it easy to monetize your audience. Whether it’s paid newsletters, exclusive podcasts, premium coaching courses, or private communities, you can manage it all with Memberful’s powerful built-in features, or their seamless integrations with the tools you already use. Here's what Memberful offers: Full control over your brand, audience, and data. Seamless integration with WordPress, MailChimp, Discord, Apple & Spotify podcasts, and more. Easy payment collection with automatic payment processing and payouts directly via Stripe. Membership management to create audience tiers, pricing levels, and content access levels. Start earning monthly recurring revenue while taking full control of your brand and audience. LEARN MORE ABOUT MEMBERFUL

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Entrepreneur: Sunny Lenarduzzi

Biz: Authority Accelerator​

Tilt: Helping experts turn knowledge into online businesses

Scene: YouTube (577K), Authority Accelerator online course, speaking engagements, Facebook (36K), Instagram (153K)

Snack Bites:

• Sunny ran a solo marketing agency and didn’t want to hire a team. So, she created videos on YouTube to help answer their questions. It eventually led her to become a content entrepreneur, most recently launching the Authority Accelerator.
• She changed her hustle-focused business model after ending up in the hospital with a severe anxiety attack and burnout.
• Sunny changed her definition of success to focus on what she wanted – to build a business that didn’t require her to work all the time and allowed her to enjoy life.
• Through Authority Accelerator, she’s helped over 3,000 individuals earn over $15M in monthly revenue.

Why We Stan: Sunny is a big fan of using third-party platforms, such as YouTube, and converting that audience into email lists for your business. Her reasons for operating a content business also mirror most content entrepreneurs in our research – freedom and flexibility.

– Ann Gynn

​Read Sunny Lenarduzzi’s story.​

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

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• ​The Road Less Traveled [it takes less than you think] (Content Inc.)
• ​Humans No Longer Needed for Audio? (This Old Marketing)
• ​Should Self-Published Authors Use Beta Readers and Sensitivity Readers?​ (Publish & Prosper)
• Tune in to the Tilt Your Business podcast at 12 p.m. US EDT Tuesday. Ann and Michelle will be talking about the three paths to publishing a book.
• ICYMI: Boost Your Creator Business Success With a Business Operations Plan​

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