October 14, 2024 | Read Online

The Value of 'What If?'

The “what if” technique is a creative problem-solving method proven to spark ideas. It goes beyond asking the hypothetical question. It’s about exploring ideas from unexpected areas.

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The most pivotal scene in “The Godfather” occurs after Michael Corleone is punched in his mouth by a corrupt New York City Police lieutenant while he’s protecting his father, Vito, from another attempt on his life.

Later that evening, Michael enters the meeting with his brother Santino and his adopted brother, Tom, to plan their next move. At this point, Michael has no role in the family’s organized crime business, which is about to change, dramatically shifting the plot line.

As he sits listening, his influence grows after he starts his plan with two simple words: “What if?” At first, his plan is rejected, as most “what if” plans are. As he continues his “what if” plan, Michael gains significant power within the leadership group, and his plan is placed into action.

The “what if” technique is a creative problem-solving method proven to spark ideas. It goes beyond asking the hypothetical question. It’s about exploring ideas from unexpected areas, forcing people outside their comfort zone, beyond the obvious easy choice.

As Alessandro Calzolari once said: “This method, known as bi-association, encourages linking concepts from diverse areas to unlock innovative solutions. By combining seemingly unrelated ideas, 'what if' opens doors to creative problem-solving and fresh perspectives.”

Steps to Use "What If" Scenarios

1. Define Your Focus

Start by clearly identifying the problem or goal you want to explore. This sets a foundation for your "what if" questions.

2. Generate Questions

Create a list of "What If" questions related to your focus. For example:
- What if we had unlimited resources?
- What if our main competitor changed their strategy?
- What if we could access new technologies?

3. Explore Diverse Perspectives

Encourage yourself to think beyond conventional boundaries. Consider how insights from unrelated fields or industries might apply to your scenario, which can lead to unexpected solutions

4. Select Interesting Scenarios

Review your list and choose the most intriguing or provocative questions. Focus on those that challenge assumptions or introduce novel concepts.

5. Analyze Implications

For each selected question, explore the potential outcomes and implications. Ask yourself:

What would happen if this scenario occurred?
How would it affect stakeholders involved?
What new opportunities or challenges might arise?

6. Evaluate and Refine Ideas

Assess the feasibility and impact of the ideas generated from your scenarios. Consider criteria such as novelty, practicality, and alignment with your goals

7. Collaborate for Broader Insights

Engage others in the process. Group brainstorming sessions can enhance creativity, as diverse viewpoints often lead to richer discussions and more innovative ideas.

By taking the “what if” approach we ignite our inner curiosity and expand our limitations, which ultimately can produce great ideas.

“What if” worked for Michael Corleone. It can work for you as well.

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