Hi there 👋, here’s this week’s top digital media and market news…

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Charlie Patel, Owner of Media Assets Newsletter

“The Newsletter Growth Hack You’ve Been Sleeping On”

I came across this experiment and thought it would be worth sharing. It all started with a friend's giveaway, where people could sign up to win prizes and potentially be featured in front of 230,000 entrepreneurs. This pushed the creator to quickly make a lead magnet, turning their deep dive growth levers into a "Growth Levers Library." The experiment? To see if adding a lead magnet to their newsletter would increase signups. Spoiler: It did, by a lot! The new opt-in form jumped from a 0.1% to a 1.5% conversion rate, pulling in way more subscribers in just two weeks.

They now plan to keep this lead magnet and refine it, testing things like headlines, images, and button copy to further boost results. The takeaway? Don’t delay when trying something new – had they implemented this months earlier, they would’ve gained over 5,000 more subscribers. It’s a great reminder that small changes can make a big impact, so don’t be afraid to experiment. (LINK)

Unlock the Power of CTV Ads with Roku Ads Manager

Roku Ads Manager is your gateway into reaching engaged viewers on Roku, America’s #1 TV streaming platform.* Whether you're driving awareness or conversions, Roku's self-serve CTV performance tool helps you optimize campaigns in real-time. Interactive formats like Action Ads even allow viewers to interact directly with your brand on-screen using their remote. Get started for as little as $500 and find your next customers on the big screen. *By hours streamed, Dec 2023 (Hypothesis Group)

Discover CTV performance on Roku

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