AI Prompts as PRDs : Why Prompts Will Become Important IP Assets
Tomasz TunguzVenture Capitalist If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here. AI Prompts as PRDs : Why Prompts Will Become Important IP Assets
When I was a novice product manager, I remember hearing that acronym for the first time : PRD. The Product Requirements Document. The PRD contains the output of a conversation between product & engineering - what is to be built within a few leaves of digital paper. Perhaps similar to the conversation one might have with a chatbot about a product feature. 😏 Over the weekend, a Reddit user asked the Meta AI model powering WhatsApp to reveal its system prompt - the instructions Meta engineers provide to an AI as part of every query. I’ve copied a portion of it here & reprinted it in full at the bottom of this post.
To my eyes, this looks like a PRD - a list of product requirements passed from an engineer or product manager to the AI asking it to produce some output. The prompt specifies particular fields to use in the response, and how to use them : “Use city data for location-specific queries or when asked for localized information. Default to using the city in the user’s current location data, but if that is unavailable, use their home city.” It wouldn’t be unusual to overhear a tech-lead describing a feature to an engineer in similar terms. The length also stunned me. This prompt has 607 words, more than a blog post! One of the counterintuitive aspects of using LLMs is the lengths of prompts. They are much longer than Google search terms: 94% of Google search queries are 5 words or less It’s true that with AI consumer search shorter queries may persist. But in the world of business, when we ask software to write legal opinions, or code software, or extract data from documents, the prompts are PRDs. The best ones are valuable intellectual property of the next era in software. The 10x software engineer of the future may be the one who manipulates AI to produce the best output with the best prompt. Will she keep it to herself? The full output from the Meta AI model
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