How to market a book in the age of TikTok
How to market a book in the age of TikTokA 20-year publishing veteran dishes on the strategies that actually sell books.Book publicity is a mixed bag these days. On the one hand, it’s never been easier for an author to form a direct relationship with their audience with tools like Substack and TikTok. On the other hand, more books are published each year than ever before, which means competition is fierce. Most newspapers have laid off their book critics, but at the same time there’s an ever expanding ecosystem of podcasts that are eager to have on book authors for longform interviews. Probably nobody is more knowledgeable about marketing books in the modern age than Kathleen Schmidt. She spent nearly 20 years working for almost every major book publishing company, and she now runs her own firm that specializes in book marketing. She also writes Publishing Confidential, her insider account of how the book industry actually functions. In a recent interview, Kathleen walked through nearly every aspect of selling books, from choosing the right cover to courting influencers to advertising on Amazon. You can watch, listen to, or read the interview down below:... Continue reading this post for free in the Substack app |
Older messages
Semafor proved the haters wrong
Wednesday, October 23, 2024
PLUS: Are billionaires wasting their money on legacy print newspapers? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Substack is becoming the subscription layer of the internet
Sunday, October 20, 2024
PLUS: There's an entire cottage industry of social media influencers that specialize in content theft. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
How Eric Siu leveraged his hugely popular podcasts to grow his ad agency
Sunday, October 20, 2024
He doesn't bother with traditional media monetization models like advertising or subscriptions. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
How Alts.co monetizes its massive newsletter with an investor membership platform
Sunday, October 20, 2024
Its Altea community not only vets potential deals, but also allows members to invest in them. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
When hosting the world's most popular podcast is not enough
Sunday, October 20, 2024
PLUS: Will the New York Times soon see a huge increase in its subscriber churn rate? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
You Might Also Like
Numlock News: October 24, 2024 • Porphyrion, Potter, Lost City
Thursday, October 24, 2024
By Walt Hickey ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
☕ Hot water
Thursday, October 24, 2024
Flying cars are a step closer to reality... October 24, 2024 View Online | Sign Up | Shop Morning Brew Presented By SmartAsset Good morning. Did you get trapped in a supply closet before an all-hands?
Linus Torvalds affirms expulsion of Russian maintainers [Thu Oct 24 2024]
Thursday, October 24, 2024
Hi The Register Subscriber | Log in The Register Daily Headlines 24 October 2024 Linus Torvalds flips the bird Linus Torvalds affirms expulsion of Russian maintainers Removal of kernel maintainers
We Turned Some of Our Favorite Yamazaki Products Green
Thursday, October 24, 2024
Plus: Holiday table inspiration. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission. We Made a Home-
What A Day: The frenemy within
Wednesday, October 23, 2024
Kamala Harris is seizing on Trump's fondness for Hitler's generals. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Join the credit union for people in tech
Wednesday, October 23, 2024
First Tech invests in the tech community and the Pacific Northwest GeekWire is pleased to present this special sponsored message to our Pacific NW readers. The credit union for people in tech. Backed
What Kamala Harris Needs to Do to Win Over More Black Men
Wednesday, October 23, 2024
Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer the city politic What Kamala Harris Needs to Do to Win Over More Black Men “You're
GeekWire Mid-Week Update
Wednesday, October 23, 2024
Read the top tech stories so far this week from GeekWire Top stories so far this week Microsoft unveils new autonomous AI agents in advance of competing Salesforce rollout AI agents are reigniting the
“Possibly the greatest T-shirt known to man”
Wednesday, October 23, 2024
Plus: A deodorant that really works View in browser The Recommendation Today, we're talking really good T-shirts, excellent and on-sale bras, and more cheap (but great!) things we love. Plus: an
Thursday Briefing: How the U.S. election is viewed abroad
Wednesday, October 23, 2024
Plus, the dark side of AI companionship apps. View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition October 24, 2024 Natasha Frost headshot Gaya Gupta headshot By Natasha Frost and Gaya