Hi there 👋, here’s this week’s top digital media and market news…

We keep refining our newsletter content, just hit reply to let us know what you think about this issue.

Charlie Patel, Owner of Media Assets Newsletter

“Missed Sponsors? Try This AI-Powered Shortcut”

Who’d have thought Tinder could teach us a thing or two about copywriting? This writer’s dive into the dating app’s swipe-or-pass culture revealed that crafting the perfect bio is all about grabbing attention, sparking curiosity, and knowing that not everyone will be sold (and that’s okay!). On Tinder, standing out means ditching clichés, hooking your audience fast, and showing your unique side—all essentials for anyone trying to build a newsletter that doesn’t just get opened but also gets remembered.

The takeaways are surprisingly spot-on for the newsletter world. Focus on being clear and concise, challenge yourself to start conversations, and dare to be different—even if it narrows your audience. Rather than listing off qualities, show readers what makes you valuable, relatable, and worth their time. And hey, if writing for Tinder’s picky daters can work for newsletters, you’re set for success in capturing—and keeping—your ideal audience’s attention. (LINK)

An entirely new way to present ideas

Gamma’s AI creates beautiful presentations, websites, and more. No design or coding skills required. Try it free today.

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!