Buffer - How to find your niche as a creator

Hey there 👋

By the time you read this, it’ll be November 8th, also known as my birthday! This period is always a time of deep reflection for me — I treat it as entering a new year.

Part of my reflection for this new age of [insert your guess] is figuring out better systems for every area of my life as I step further into adulthood.

One of those areas is content creation, a pursuit I want to take more seriously over the next 12 months to see what it will yield. I also want to learn more and share with you all.

Who knows? A year from now might look very different for you and me. In a good way.

That’s it from me!

Hope you have a lovely weekend and see you in two Fridays!

Warmly, 

Tami & the Buffer team

💌 What’s in this issue – 4 minute read

• 💻 The latest content on the blog

• 📰 Social media news and features to note

• 📱A reminder to boost your consistency

• 🎙️The first episode of Buffer Chat: The Podcast

👇 The latest from the blog

• Get a complete competitive analysis framework with examples and a free template

• Emily Grey has never offered a Black Friday sale for her boutique — here’s what she does instead

• Check out 13 actionable strategies to get more views on YouTube

• Find out the most popular social media sites today

🤳 What's happening in social?

• YouTube enables Shorts creators with 4,000+ subscribers to request brand partnerships

• Instagram upgrades DMs with a focus on creators

• LinkedIn provides tips on posting short-form videos

📱Social tip of the week

Are you looking to be more consistent with publishing content? Well, that’s where ✨content batching✨ comes in.

Creating content in batches is a great way to do all the hard work in one go, so you have multiple options for future use.

Instead of doing hours’ worth of work, try filming multiple videos at once or adding several ideas to your Create space in Buffer once a week so you always have content ready ahead of time!

⌛ "We grew a client's accounts by 400 percent"

We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. 

Jayak at redpigeonmedia says: “Over the past 3 months we've managed to grow one of our client's social media accounts by 400% from 6k to over 23k followers!”

Want to skyrocket your growth? Get started with Buffer today!

🎙️Buffer Chat: The Podcast

How To Find Your Niche as a Creator — With Gigi Robinson

Full-time creator Gigi Robinson has hundreds of thousands of followers across platforms — and some unique ideas on niches. In the first episode of our new vodcast (that’s a video-podcast), Kirsti dives into Gigi’s journey and advice to fellow creators.

Thanks for reading! 💟

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