💥 Shaan Puri: How To Make Your First Million In 2025 - CreatorBoom

Shaan Puri offers inspiration and advice on how to be successful in business.

I love how he thinks about entrepreneurship and success.

"Our email marketing strategy looks ridiculously simple.  It looks like just one guy writing casual stories and emails and hitting send and just messing about.

But that strategy drives millions of dollars of revenue every every year. That is really the engine and the power house behind our business."

"Every 1m+ subscriber newsletter you know had one (or more) of these unfair advantages :

💥 They had a huge existing audience elsewhere (eg on social media)

💥 They had a ton of money to invest into growth (eg on Meta ads)

💥 They were able to use someone else's audience to "seed" their newsletter (eg an established newsletter in their space gave them their first 200k subscribers in return for equity)"

via @whosponsorsstuff

"For the first month, Paul zeroed in on one thing: sharing email marketing problems that Shopify store owners face every day. No generic marketing tips. And no broad e-commerce advice. Just specific, painful email sequence issues that keep Shopify store owners up at night.

And at the end of each social media post, we agreed he’d make an offer: "I'll audit your email sequences for free."

The idea was simple — get some free clients, prove you can solve the problem, and then use those results to attract paying customers.

And it worked. Three store owners took Paul up on his offer, giving him the opportunity he needed to demonstrate his expertise. And even more importantly, it gave him real results he learned from and can now share with future prospects."

"Here are the biggest takeaways:

1. Minimize Distractions: lead with focused, single-purpose landing pages
2. Maximize Social Proof: testimonials, success stories, and social validation
3. CTAs Everywhere: Make it stupidly simple and obvious you have a newsletter and how to sign up for it.
4. Optimize Technology: From lightning-fast load times to frictionless sign-up processes, every second counts."

Some unique ideas in this case study. My favorite:

"People can now enter their email address on a specific recipe to “save” that recipe to their inbox."

"People love having the recipe title saved as a subject line in their inbox because it’s so much easier for them to search for it later when they’re ready to make it."