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Avoid these 16 copywriting mistakes to boost engagement and sales.

1. Mistake: Listing features. Tie features to customer benefits. For instance, instead of saying “leather lining,” highlight its comfort and durability.
2. Mistake: Weak headlines. Use urgency, numbers, or questions to intrigue and engage. Example: “10 SEO Tips to Boost Traffic by 67%.”
3. Mistake: Talking about yourself. Focus on the customer, not your brand’s history. Customers care about how you solve their problems, not your background.
4. Mistake: Lack of emotion or logic. Buying decisions are emotional but rationalized logically. Use stories and data to appeal to both aspects.
5. Mistake: Ignoring SEO. Incorporate keywords in titles, URLs, and descriptions to attract organic traffic and boost visibility.
6. Mistake: Overly formal tone. Write conversationally, like talking to a friend. Keep it personal and engaging.
7. Mistake: Tone. Match your audience’s style. For example, millennials prefer casual tones.
8. Mistake: Assumptions over research. Create buyer personas using surveys, reviews, and data to understand real customer needs.
9. Mistake: Too much jargon. Keep language simple to appeal to broader audiences.
10. Mistake: No credibility. Add testimonials, stats, awards, or expert quotes to build trust.
11. Mistake: No CTA. Include clear CTAs throughout to guide readers toward action.
12. Mistake: Too many offers. Focus on one core offer to avoid overwhelming customers.
13. Mistake: Poor formatting. Use short paragraphs, headers, and bullet points to improve readability.
14. Mistake: No testimonials. Highlight customer reviews to leverage social proof.
15. Mistake: No guarantee. Offer guarantees or warranties to reduce purchase risk.
16. Mistake: Grammar errors. Proofread thoroughly or use tools like Hemingway to ensure polished copy.

Take a closer look at Carmine Mastropierro’s blog.

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Hyperchill is a digital productivity journal.

It’s not a traditional timer app, ticking down the minutes you have left to turn something in.

Instead, you set an optional target time to complete a task and take intentional, judgment-free breaks.

You can toggle easily between “Deep Work” and “Break” modes until you’re ready to end your session. The idea is that drawing awareness to your periods of procrastination will help you work through it.

After a while, you can track your progress on a gorgeous dashboard, which is visited by an adorable cat.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
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Let’s get it on the calendar.

If your favorite character in the “Rudolph the Red-Nosed Reindeer” TV special was the Abominable Snow Monster, you’re gonna love Olipop’s new holiday spot.

Two eager stop-motion yetis, Oli and Pop, make their way to town to spread some holiday cheer. Instead, everyone’s terrified of them, so they go back home to reflect.

But—thanks to the classic trope of the precocious young girl—everyone eventually comes together over some Olipops.

It’s nostalgia done so well you’ll think prebiotic sodas have been part of Christmas for decades.