Creator Wizard - 🧙‍♂️ How we sold $50K in merch

Hey there,

Quick story time: Years ago, my wife and I launched our first merch brand called "Saturday Sunshine." Despite having no idea what we were doing, we somehow managed to sell $50K worth of aprons, mugs, and tumblers (wild, right?).

But our biggest struggle? Standing out online in a sea of other stores.

Years later, this memory came flooding back when .Store domains (today's newsletter partner) reached out.

Because here's the thing: as creators, our name is our brand—it's how our community knows us, finds us, and connects with us. And just like we carefully craft every piece of content, our domain is our brand's home online. That's why I switched to creatorwizard.store.

Think about it: your name followed by .store is the cleanest possible way to tell the world where to find your merch. It doesn't get more direct than that!

This got me thinking about what really makes a creator look professional, and I want to share 3 realizations I've had since switching to creatorwizard.store:

1. First impressions matter more than we think. Your store's URL is like a business card for your brand. When someone sees "yourname.store", they instantly know it's legit. No more "is this the right website?" messages from confused followers. The big creators get this – MrBeast uses mrbeast.store, Dude Perfect rocks dudeperfect.store, and IShowSpeed keeps it clean with speed.store.
2. Simple = Memorable = More Sales. Here's a mind-blowing stat: Creators using .Store domains get 87% more clicks compared to other domains. Why? Because when your URL is easy to remember, people actually remember it! (Wild concept, right? 😉)
3. The algorithm isn't just for videos. Just like you optimize your video titles for search, your store's URL can actually help you get discovered. .Store domains get 2x more visibility in search results. That means when someone searches for "your name + merch", you're more likely to pop up at the top.

Look, I get it – domains might not be the sexiest topic in the creator economy. But if you're serious about building a lasting brand (and making it easy for your community to support you), having a clean, professional .Store domain is a no-brainer.

​Ready to level up your brand? Grab your .Store domain here.​

Quick question: What's the weirdest/longest URL you've ever had to share with your audience?

Hit reply and let me know – I bet I can top it with some of our old Saturday Sunshine ones! 😂

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Have a great week!

✌️ -Justin

P.S. Have you grabbed your 60-day free trial to Spotter Studio yet?!
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My friend Peter Hollens made this crazy video showing how their AI creative suite works 👇

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​Click here to get a 60-day free trial to Spotter Studio!​

Note: this is an affiliate link which means if you sign up for a free trial, I'll receive a small commission!